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Reaching End Users in B2B with Ben Ryan
Manage episode 441551806 series 3562223
Το περιεχόμενο παρέχεται από το Carlos Corredor and Antonio Santana, Carlos Corredor, and Antonio Santana. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Carlos Corredor and Antonio Santana, Carlos Corredor, and Antonio Santana ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Ben Ryan is the Marketing Manager at Transact Campus, which simplifies campus payments and commerce for higher education institutions, offering products ranging from mobile ordering to NFC wallets. Focused on marketing directly to students, faculty, and parents, Ben brings a fresh perspective to B2B and B2B marketing with a solid grasp of both worlds. With his experience, he adeptly wears multiple hats, constantly adapting to generational marketing needs and global market differences. His goal is to ensure the end user is satisfied, leading to customer retention and recognition for the company.
In this episode…In this episode of the Tailwind Marketing Podcast, host Carlos Corredor chats with Ben Ryan, Marketing Manager at Transact Campus. Ben shares his approach to managing the unique demands of B2B and B2C marketing in the higher education space, where understanding both institutional clients and student end-users is key.
Discover how Ben handles generational shifts, creates engaging content for Gen Z, and balances brand and product marketing. Listen in for real-world insights on bridging the B2B2C gap and making your marketing resonate across different audiences.
Subscribe for more episodes with IT marketing leaders sharing their expertise and experiences.
Learn more at condoragency.com.
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