Instagram Marketing Trends 2025: How Creative Bravery is Helping Brands Stand Out (Part 1)

Strut It: Bold Visibility through Instagram Marketing

MP3•Αρχική οθόνη επεισοδίου

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

πριν περίπου ένα χρόνο 24:25

In this episode, I kick off part one of a four-part series on Instagram Marketing Trends for 2025. We dive into Creative Bravery—how moving away from perfectly polished content and leaning into bold, relatable, and real storytelling can help you stand out in 2025. I share real-life examples, actionable tips, and inspiration to help you shake things up in your Instagram strategy this year.

What You’ll Learn in This Episode:

Why Creative Bravery is the key to standing out on Instagram in 2025.
Real-life examples of bold content strategies from brands like Ryan Serhant and Hever Castle.
Simple tips for loosening your tone, experimenting with formats, and collaborating creatively.

Resources & Links Mentioned in This Episode:

Episode Highlights:

[00:00] Introduction to the series.
[00:50] Addressing the potential TikTok ban and diversifying your strategy.
[05:15] Real-life examples of Creative Bravery in action.
[12:45] Three actionable tips to embrace Creative Bravery in your content.

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH

Follow Elizabeth Marberry on Instagram, TikTok, Facebook
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

78 επεισόδια

#Entrepreneur #Business #Marketing #Elizabeth Marberry #Money Mindset #Small Business #Entrepreneurship #Leaders #Female Entrepreneurs #Social Media Marketing #Sales #Business Growth #Business Strategy #Mindset

Instagram Marketing Trends 2025: How Creative Bravery is Helping Brands Stand Out (Part 1)

Strut It: Bold Visibility through Instagram Marketing

published πριν περίπου ένα χρόνο

Μοίρασέ το

MP3•Αρχική οθόνη επεισοδίου

What You’ll Learn in This Episode:

Why Creative Bravery is the key to standing out on Instagram in 2025.
Real-life examples of bold content strategies from brands like Ryan Serhant and Hever Castle.
Simple tips for loosening your tone, experimenting with formats, and collaborating creatively.

Resources & Links Mentioned in This Episode:

Episode Highlights:

[00:00] Introduction to the series.
[00:50] Addressing the potential TikTok ban and diversifying your strategy.
[05:15] Real-life examples of Creative Bravery in action.
[12:45] Three actionable tips to embrace Creative Bravery in your content.

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH

78 επεισόδια

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1
5 Proven Instagram Content Types That Bring in Hot Leads 27:16

πριν 6 μέρες27:16

27:16

Welcome to part two of our four-part series on making more money on Instagram using organic content! If you’re tired of posting and hearing crickets, this episode is for you. I’m breaking down five content types that are working right now to attract high-value followers AKA, people who actually want what you sell. Plus, I’ll share how to create content in a way that feels aligned with your brand (not forced) and fits seamlessly into your schedule. What You’ll Learn in This Episode: [00:00] The Instagram Content That Attracts Ready-to-Buy Clients – What’s working in 2025 [02:08] The Long Game of Organic Marketing – How to build an audience that actually converts [05:53] The Three Jobs of Every Post – Attract, nurture, and convert [07:15] Content Type #1: B-Roll with Trending Audio – How short, scroll-stopping clips bring in new followers [10:35] Content Type #2: Viral Trends – How to leverage popular formats while staying authentic [16:14] Content Type #3: Memes – Why they’re crushing it right now (and how to use them in your niche) [18:31] Content Type #4: Direct-to-Camera Reels – How showing your face builds trust and sales [19:57] Content Type #5: Carousels with Trending Audio – Why Instagram is pushing this HARD in 2025 [22:21] The #1 Content Mistake Business Owners Make – And how to avoid it [24:11] How to Streamline Your Content Strategy – My favorite way to make this EASY Key Takeaways: Content that converts = content that connects. It’s not just about posting more—it’s about posting the right kind of content that attracts high-value followers. Instagram’s algorithm favors engagement. Use trending audio, memes, and direct-to-camera reels to boost visibility and reach. Carousels are NOT dead! Add trending audio to get them pushed into the Reels feed. Consistency + alignment = success. You don’t need to post every day—just show up in a way that works for you and your brand. Resources Mentioned: If you’re ready to turn your Instagram into a lead-generating machine, I’ve got two ways to support you: Hot Reels: My 12-month Instagram content lab to help you master content creation and show up consistently without the stress. DM me “HOT” on Instagram to get on the waitlist or visit elizabethmarberry.com/hot Private Coaching: Need a deeper, customized strategy? Apply for a complimentary Instagram Breakthrough Call at elizabethmarberry.com/application CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…

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The Organic Instagram Strategy That Made Me Thousands (Without a Single Email!) 32:22

πριν 13 μέρες32:22

32:22

This episode starts a powerful four-part series on making more money on Instagram with your organic content. No paid ads required! If you’ve ever felt stuck, uninspired, or overwhelmed by Instagram marketing, this is for you. I’m pulling back the curtain on my Organic Content Funnel, the exact strategy I use to consistently attract clients and keep my business thriving—without being glued to my phone 24/7. You’ll walk away from this episode with a simple, clear roadmap to transform your content strategy and start getting seen and paid for your soul-led work. What You’ll Learn in This Episode: [00:00] The #1 Instagram Myth Busted – Why your follower count is NOT the reason you're not making sales. [02:24] My Client’s Success Story – How one coach landed her first $1,100 sale with just 112 followers. [05:38] My Own Business Breakthrough – How I sold out my private coaching spots without sending a single email. [07:34] The Long Game Mindset – Why Instagram isn’t an overnight success game— and what to do instead. [09:57] The Organic Content Funnel Explained – The 3 stages every Instagram post should follow. [12:45] Attracting Your Ideal Clients – The secret to scroll-stopping content that draws in ready-to-buy customers. [15:30] The Nurture Phase – How to build trust, credibility, and engagement so people WANT to buy from you. [17:23] How to Convert Followers into Buyers – The missing link most business owners overlook. [20:13] The Biggest Selling Mistake – Are you making this one major Instagram sales mistake? [26:24] 3 Types of Content That Sell for You – What to post this week to start attracting paying clients. Key Takeaways: Your follower count does NOT determine your sales. A strategic content funnel is what drives revenue. Instagram is a long game. If you’re giving up after a month, you’re missing the magic of consistency. Engagement ≠ Sales. Without a clear content funnel, you’re just entertaining—not converting. Your content should do the heavy lifting for you. Focus on attracting, nurturing, and converting with every post. Your Next Steps: Want to map out your own Organic Content Funnel? Apply for a free Instagram Breakthrough Call with me! DM me the word "APPLY" on Instagram (@ElizabethMarberry) and my robot assistant will send over an application. Coming Next Week: I’m breaking down the exact types of content that attract ready-to-buy clients. Make sure you're subscribed so you don’t miss it! Enjoyed this episode? Leave a review, share it with a business bestie, and let’s strut it together next week! CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…

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Crafting Your 2025 Instagram Content Plan with AI & ChatGPT with Juan Galán 35:20

πριν 20 μέρες35:20

35:20

AI isn’t the future - it’s happening right now , and it’s reshaping how we create, engage, and grow on Instagram. In this episode, I’m joined by Juan Galán, founder of AI Creator Academy , to discuss how AI can help you create content faster, automate engagement, and convert followers into customers. Juan has built multiple Instagram accounts into the tens of thousands using AI, and today, he’s sharing exactly how you can work smarter, not harder in 2025. What You’ll Learn in This Episode: [00:00] Welcome to the AI Revolution – How Instagram marketing is shifting in 2025 [02:34] AI & Content Creation – Why AI-powered content performs better (and how to use it) [05:45] Best AI Tools for Instagram Growth – Juan’s go-to platforms for automation & engagement [09:12] The Power of AI in DMs – How to automate outreach without sounding robotic [12:06] Personal Branding & AI – Using AI without losing your unique voice [16:41] How to Build an AI-Assisted Instagram Strategy – Step-by-step guide to implementation [20:18] Overcoming AI Resistance – Why business owners need to embrace AI now Key Takeaways: AI saves time – Automate content creation and engagement without sacrificing quality Data beats guessing – AI tools provide real-time analytics to refine your Instagram strategy Personalization still wins – AI should enhance, not replace, your voice and authenticity Engagement matters – AI can help you scale responses, but human connection remains key Episode Links & Resources Mentioned: Listen to Our First Episode: How to Use AI to Grow 10K Followers in 8 Weeks Instagram Profile Auditor GPT: https://bit.ly/ig-profile-auditor-gpt Digital Product Strategist GPT: https://bit.ly/digital-product-strategist TRY Poppy: https://bit.ly/try-poppy - 25% off with code JUAN Juan’s AI Creator Academy – Join the Academy Ultimate tool to analyze and manage your content: Use Metricool Connect with Juan: Instagram (AI & Content Creation): @ai.creatoracademy Instagram (Personal & Purpose-Driven Content): @iamjuangalan YouTube: Juan Galan’s Channel CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…

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Why Trust and Transparency Are Key to Instagram Growth in 2025 (part 4) 18:27

πριν 27 μέρες18:27

18:27

This is the final episode of our four-part mini-series on Instagram Marketing Trends for 2025 — and we’re ending with a big one: Trust and Transparency. Today, we’re talking about why these are essential for growth and how you can use them to build a loyal, engaged audience on Instagram. Plus, I’ll walk you through a simple exercise to help you implement these principles in your business. What You’ll Learn in This Episode: [00:00] Why Trust & Transparency Matter in 2025 – The shift towards authenticity on Instagram [03:01] The Power of Trust in Marketing – Why customers crave brands they can rely on [05:26] Behind-the-Scenes Content Wins! – How ENDY Mattresses built credibility with transparency [06:48] Social Listening 101 – How responding to your audience boosts engagement [07:18] How to Build a Loyal Instagram Community – The power of showing up as YOU [11:06] Turning Testimonials into Sales Magnets – The power of social proof [12:56] The Consistency Formula – How authenticity + showing up regularly = trust [14:20] My Personal Story on Building Trust – How sharing struggles deepens connections [16:12] Your Homework – Actionable next steps to build trust with your audience Key Takeaways: Trust is everything—your audience is savvy and can spot inauthenticity from a mile away. Transparency builds credibility—whether it's behind-the-scenes content, real-life struggles, or sharing your process, people connect with what’s real. Engagement matters—actively responding to comments, answering questions, and incorporating feedback makes your audience feel valued. Consistency + Authenticity = Trust—showing up regularly and staying true to your voice is the ultimate formula for building loyal followers. EPISODE LINKS: Part 1: Instagram Marketing Trends 2025: How Creative Bravery is Helping Brands Stand Out (Part 1) Part 2: The Instagram Growth Hack No One’s Talking About for 2025 (Part 2) Part 3: AI for Instagram: The Future of Content Creation in 2025 (Part 3) Hootsuite Social Trends 2025 Report Follow Elizabeth Marberry on Instagram Apply for a Complimentary Instagram Breakthrough Session CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…

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AI for Instagram: The Future of Content Creation in 2025 (Part 3) 28:29

πριν περίπου ένα χρόνο28:29

28:29

AI is here, and it’s revolutionizing how entrepreneurs approach Instagram marketing. In part three of my Instagram Marketing Trends for 2025 series, I’m sharing the tools and strategies that have completely changed how I plan, create, and refine my content. From generating content ideas to streamlining workflows, this episode is packed with actionable tips to help you leverage AI without losing your unique brand voice. Whether you’re a busy solopreneur or an entrepreneur ready to scale, this episode will inspire you to embrace AI as your new content BFF. What You’ll Learn in This Episode: [00:00] Intro: Why AI is the key to working smarter, not harder, on Instagram in 2025. [01:42] How experimenting with LinkedIn content taught me about persistence and storytelling [06:00] How AI Simplifies Content Creation: Using AI tools for brainstorming, creating scripts, and repurposing content across platforms. [12:20] Practical AI Applications: Automating captions, emails, and social posts. Editing with tools like ChatGPT, Canva Magic Design, and Instagram’s "Cut Silences." Planning content calendars and generating viral ideas. [19:12] Favorite AI Tools for Instagram Marketing: Canva’s AI-powered features for quick graphic creation. Planoly/Later for smarter scheduling and audience insights. Descript for seamless video editing. [23:40] Start Small with AI: Tips to integrate AI into your workflow without feeling overwhelmed. [29:00] Refining Your Brand Voice: How to use AI to sharpen messaging while staying authentic. [32:45] Experimentation is Everything: Why testing and refining your strategies is crucial for long-term success. EPISODE LINKS: Try Descript for AI-assisted video editing Part 1: Instagram Marketing Trends 2025: How Creative Bravery is Helping Brands Stand Out (Part 1) Part 2: The Instagram Growth Hack No One’s Talking About for 2025 (Part 2) Hootsuite Social Trends 2025 Report Follow Elizabeth Marberry on Instagram Apply for a Complimentary Instagram Breakthrough Session PS: Next week, I’m wrapping up this mini-series with part four: Building Trust and Transparency in Instagram Marketing. Plus, I’ll share a sneak peek of how Juan Galan uses AI to grow his audience authentically. Don’t m CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…

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The Instagram Growth Hack No One’s Talking About for 2025 (Part 2) 18:45

πριν περίπου ένα χρόνο18:45

18:45

If your Instagram engagement feels stagnant, it’s time to flip the script. I’m diving into a strategy that’s as simple as it is transformative: outbound engagement. This overlooked approach is about taking the initiative to connect with others, strengthen relationships, and create lasting impressions that convert viewers into loyal followers. I’ll show you how a few thoughtful comments can turn casual connections into clients and why being intentional in your interactions is essential to thriving on Instagram in 2025. Plus, I’m giving you actionable tips to seamlessly weave this into your week without turning it into another overwhelming to-do. What You’ll Learn in This Episode: [00:00] Welcome to Part Two: Why outbound engagement is the game-changer your Instagram strategy needs. [01:42] Client Success Story: How viral content with optimized profiles leads to follower growth. [04:01] What Is Outbound Engagement?: A step-by-step breakdown of how this works. [06:23] Psychology of Engagement: Why thoughtful interactions build trust and loyalty. [07:44] How the Algorithm Rewards Engagement: Make Instagram work for you. [10:56] Simple Ways to Start: Practical ideas to implement outbound engagement into your routine. [14:13] How to Leave Thoughtful Comments: The exact structure to follow for authentic, impactful interactions. EPISODE LINKS: Part 1: Instagram Marketing Trends 2025: How Creative Bravery is Helping Brands Stand Out (Part 1) Hootsuite Social Trends 2025 Report Follow Elizabeth Marberry on Instagram Apply for a Complimentary Instagram Breakthrough Session CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…

1
Instagram Marketing Trends 2025: How Creative Bravery is Helping Brands Stand Out (Part 1) 24:25

πριν περίπου ένα χρόνο24:25

24:25

In this episode, I kick off part one of a four-part series on Instagram Marketing Trends for 2025. We dive into Creative Bravery —how moving away from perfectly polished content and leaning into bold, relatable, and real storytelling can help you stand out in 2025. I share real-life examples, actionable tips, and inspiration to help you shake things up in your Instagram strategy this year. What You’ll Learn in This Episode: Why Creative Bravery is the key to standing out on Instagram in 2025. Real-life examples of bold content strategies from brands like Ryan Serhant and Hever Castle. Simple tips for loosening your tone, experimenting with formats, and collaborating creatively. Resources & Links Mentioned in This Episode: Follow Elizabeth Marberry on Instagram Apply for a Complimentary Instagram Breakthrough Session Hootsuite Social Trends 2025 Report TikTok What’s Next Trends Report 2025 Episode Highlights: [00:00] Introduction to the series. [00:50] Addressing the potential TikTok ban and diversifying your strategy. [05:15] Real-life examples of Creative Bravery in action. [12:45] Three actionable tips to embrace Creative Bravery in your content. CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…

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The Exact Instagram Strategy That Landed Me in People Magazine (And How You Can Use It Too) 21:37

πριν περίπου ένα χρόνο21:37

21:37

We’re starting the year with a bang, and I’m here to inspire you with a powerful personal story about how an Instagram DM helped me land one of my biggest PR moments yet—being featured in People Magazine ! This episode is about dreaming big and making bold moves in your business. I’m breaking down the 3 strategies I swear by to stay consistent, refine my content, and attract the right followers who turn into clients. Whether you’re just starting out or ready to scale, this is the energy we’re bringing into the new year. What You’ll Learn in This Episode: [00:00] Welcome to 2025! Why it’s time to go big on social media this year. [02:14] A vulnerable personal story: How slowing down saved me at the end of 2024. [05:25] A step-by-step breakdown of how a People Magazine feature stemmed from an Instagram DM. [13:19] The 3 pillars of Instagram success [19:22] Bold energy for 2025: Permission to be unapologetic, take action, and dream big. Key Takeaways: Consistency is the foundation of Instagram success—stick with it even when it feels slow. Refining your strategy based on data and engagement will help you create content that resonates. Clarity in your messaging attracts the right audience—high-value followers who convert into clients. Dream big, refine as you go, and trust that your efforts are planting seeds for growth. Quote “Your bold vision for your business is totally possible. The key is to show up consistently, refine your approach, and own your brilliance unapologetically.” EPISODE LINKS: How Instagram brought in a dream PR moment: A wedding dance lesson for Olympic gold medalist Lindsey Horan leads to a People Magazine feature. The Wedding Dance Coach That Went Viral On TikTok! | This Morning UK feature with Elizabeth Marberry Follow Wedding Dance Coach on Instagram Want personalized IG support? JOIN HOT REELS: The 12-Month Instagram Content Lab : An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!) CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…

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3 Simple Questions to Prepare Your Business for 2025 17:40

πριν περίπου ένα χρόνο17:40

17:40

Reflection is one of our most powerful tools as business owners—it’s how we uncover what’s working, what isn’t, and where we want to go next. In this episode, I’m walking you through a simple but transformative exercise to close out the year with clarity and confidence. Whether riding high on this year’s wins or feeling like you’re barely holding it together, this practice will help you realign, recharge, and step into 2025 feeling like the visionary entrepreneur you are. What You’ll Learn in This Episode: [00:00] The Power of Reflection: Taking time to reflect is essential for your business growth. [02:20] Three Questions for Clarity: What worked, what didn’t, and what you’re excited to build in 2025. [03:41] Pareto Principle: How focusing on the 20% that drives 80% of results can supercharge your growth. [08:19] Celebrate Your Wins: Why collecting evidence of your success rewires your brain for positivity. [10:25] Letting Go of What Doesn’t Serve You: How shedding old habits and obligations creates space for success. [14:23] Dream Big for 2025: Get clear on your bold vision without worrying about the “how.” Key Takeaways: Reflection is the key to recognizing what’s working, and what’s not, and aligning with your goals for the future. The 80-20 rule reminds us to focus on what creates the most impact on our business. Celebrating wins, no matter how small, is a practice that keeps you motivated and connected to your goals. Letting go of obligations or habits that no longer serve you is an essential step to growth. Visionary thinking without overcomplicating the “how” allows you to dream big and make meaningful strides. EPISODE LINKS: Want personalized support? JOIN HOT REELS: The 12 Month Instagram Content Lab : An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!) Special shout-out to my podcast team: My Executive Assistant, Krystan My Podcast Manager, Linah My Podcast Coach, Caroline CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…

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How to Use Instagram Trial Reels + 3 Quick Tips for Avoiding Burnout 23:44

πριν περίπου ένα χρόνο23:44

23:44

Feeling that end-of-year burnout creeping in? You’re not alone, and I’ve got your back. In today’s episode, I’m serving up two simple but powerful ideas for your Instagram strategy. First, we’re diving into Instagram’s newest feature, Trial Reels—what they are, how to use them, and why they might just change the way you create content. Then, we’re tackling something we all feel this time of year: exhaustion . I’m sharing three quick tips for taking a guilt-free pause, so you can recharge and step into 2025 with clarity and confidence. What You’ll Learn in This Episode: [02:14] What are Trial Reels? Instagram’s newest tool for testing content on non-followers without posting to your grid. [03:28] How to Use Trial Reels Effectively: Testing hooks, experimenting with content, and deciding if this feature fits your strategy. [06:50] Trial Reels Pros & Cons: Why they can be a creative game-changer and why Elizabeth is still on the fence. [08:24] Avoiding End-of-Year Burnout: Elizabeth shares a personal story of hitting the wall and what she learned from taking a month-long Instagram break. [12:22] Three Tips for a Guilt-Free Pause: Setting boundaries, repurposing content, and making space for reflection. Key Takeaways: Trial Reels Offer Low-Risk Experimentation: Use them to test hooks, storytelling formats, or niche topics without worrying about follower reactions. Rest is Your Superpower: Avoid burnout by setting boundaries and embracing intentional breaks. "Rest is a requirement of your highest-level self." Repurpose & Simplify Content: Share top-performing posts or use trending memes to stay visible with minimal effort. Reflection Breeds Creativity: Take time to celebrate wins, reflect on lessons learned, and reconnect with your creative energy. Quote "Rest is a requirement of your highest-level self. The world won’t end if you pause—your creativity will thank you for it." EPISODE LINKS: Get your first month of ManyChat Pro FREE with my exclusive link! Want personalized support? JOIN HOT REELS: The 12 Month Instagram Content Lab : An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!) CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…

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IG Sales Guide: How To Sell Your Products or Services On Instagram (part 3) 24:29

πριν περίπου ένα χρόνο24:29

24:29

Are you tired of feeling stuck when it comes to selling on Instagram? I’m breaking down a simple, proven process to turn your followers into paying clients—without feeling sleazy or overwhelmed. You’ll learn how to create content that resonates, set up DM automation to streamline sales and nurture your audience every step of the way. Let’s simplify your sales strategy and get results! What You’ll Learn in This Episode: [02:27] The Sales Process You Need: A step-by-step system to turn followers into clients without overwhelm. [08:51] Create Resonating Content: How to deeply connect with your ideal client using the Triple E Formula: educate, entertain, and connect emotionally. [12:52] The Power of CTAs: Why a strong call to action is non-negotiable for driving engagement and conversions. [13:44] DM Automation 101: Simplify sales with keyword-triggered automation that keeps your business running even when you're offline. [17:36] Capturing Leads: Why collecting emails is key to nurturing relationships and ensuring your audience doesn’t slip away. [21:09] Real Results with DM Automation: How this tool saves time, boosts engagement, and drives conversions on autopilot. Key Takeaway: Start creating content that serves, resonates, and drives action. When you pair scroll-stopping content with DM automation, you create a seamless, sales-generating machine that works for you around the clock. ⏭️ Don’t stop now! Catch the other episodes in this series here: 41. Reels 101 For Business: Everything You Need to Know to Start Growing Your Brand on Instagram (part 1) 42. 7 Viral Instagram Reel Ideas For Your Business (part 2) EPISODE LINKS: Try ManyChat for FREE with my LINK Want personalized support? JOIN HOT REELS: The 12 Month Instagram Content Lab : An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!) CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…

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7 Viral Instagram Reel Ideas For Your Business (part 2) 22:48

πριν περίπου ένα χρόνο22:48

22:48

If your Instagram content isn’t capturing your dreamboat client’s attention in the first three seconds, it’s not just failing—it’s invisible. But don’t panic! Today, I’m giving you the ultimate tool to change that: viral hooks. These little gems are your secret weapon for stopping the scroll, sparking curiosity, and driving engagement. Get ready, because I’m breaking it all down with actionable ideas you can swipe for your business and start using today! What You’ll Learn in This Episode: [01:19] The Attention Economy: Why capturing attention is the most critical skill for thriving in today’s noisy social media landscape. [05:07] Viral Hook Formula #1: Three questions you need to ask before you… See how it applies across niches, from wedding florists to coffee lovers. [08:53] Viral Hook Formula #2: This is your sign to… How emotional appeals can drive action and build connection. [10:20] Viral Hook Formula #3: Calling out your audience with engaging questions to spark conversation. [12:13] Viral Hook Formula #4: POV (Point of View) reels that deeply resonate with your ideal client. [13:38] Viral Hook Formula #5: Before and After reels—people love transformations! [15:51] Viral Hook Formula #6: Industry trend content and why it positions you as a thought leader. [17:14] Viral Hook Formula #7: I wish more… knew… How specificity and empathy make this hook irresistible. Key Takeaways: Attention is the new currency: You need to captivate your audience immediately. Your content isn’t a monologue—it’s a conversation. Hooks that invite interaction drive deeper engagement and conversions. Transformational stories and specific, relatable hooks create sharable, binge-worthy content. Quote "If you want new results, you must take new actions. A strong hook isn’t just a tactic—it’s a connection point between your brand and your ideal audience." ⏭️ Don’t miss next week’s finale of this three-part series: How to Make Sales with Instagram Content! EPISODE LINKS: Want personalized support? JOIN HOT REELS: The 12 Month Instagram Content Lab : An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!) CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…

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Reels 101 For Business: Everything You Need to Know to Start Growing Your Brand on Instagram (part 1) 31:10

πριν περίπου ένα χρόνο31:10

31:10

If you’re not creating Instagram Reels for your business yet, you’re leaving money—and clients—on the table. Do you feel Reels might be the secret sauce to growing your business, but you’re unsure where to start? This episode is for you! I’m breaking down why Reels should be central to your Instagram marketing strategy and sharing an easy-to-follow method to help you get started today. Plus, you’ll hear a real-life story about stepping out of my comfort zone during my biggest speaking engagement to date—and how that ties into your journey as a business owner. Let’s dive in and get real about Reels! What You’ll Learn in This Episode: [02:30] The Power of Reels: Why Instagram Reels are the most effective content format for reaching new audiences. [06:15] Boosting Brand Visibility: How Reels help you get in front of people who don’t yet follow your brand. [08:25] The Triple E Formula: Create educational, entertaining, and emotional content that connects with your ideal audience. [12:15] How the Algorithm Works: Demystifying how Instagram sorts and prioritizes content—and what that means for your Reels strategy. [17:40] Reels vs. Paid Ads: Why organic content can be just as impactful as paid ads. [21:10] Building Confidence on Camera: Overcome your fears and start showing up authentically for your audience. [25:30] Reel Success Stories: A behind-the-scenes look at how my Reels strategy helped grow my business by 84% in a year—without spending a dime on ads. [28:45] Next Steps for You: Simple, actionable tips to start creating scroll-stopping Reels today. ⏭️Don’t Miss This: Next week, you’ll learn the seven viral Reel ideas and formulas you can swipe for your business—so make sure you subscribe to Strut It ! EPISODE LINKS: Want personalized support? JOIN HOT REELS: The 12 Month Instagram Content Lab : An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!) CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…

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10 Mistakes Business Owners Make on Instagram (And What to Do Instead) 23:56

πριν περίπου ένα χρόνο23:56

23:56

Are Instagram mistakes silently sabotaging your growth? If you're struggling to drive leads and sales on Instagram, this episode is your wake-up call. I’m breaking down the 10 most common Instagram mistakes I see business owners make (yes, I’ve made them too). From hashtag blunders to engagement fails, I’m giving you actionable tips to fix these errors fast and start growing your audience with ease. What You’ll Learn in This Episode: [06:21] Hashtags Done Right: Why hashtags still matter and how to use them to attract your dream clients. [08:47] Leveraging Instagram Stories: Why ignoring Stories is a missed opportunity and how to make them work for you. [10:13] Repurposing Content: How to save time and boost visibility by reusing top-performing posts. [11:36] Post-and-Ghost? Never: The importance of engaging with your audience after posting to boost connection and visibility. [13:20] Balance is Key: How to mix promotional and value-driven content for maximum impact. [17:07] Quality Matters: Tips for ensuring your images and videos are high-quality and eye-catching. [18:34] Clear Goals, Clear Results: Why every post needs a clear purpose to drive engagement or sales. [19:31] Seamless Sales: How to make it ridiculously easy for people to buy from you using DM automation. [20:58] Done, Not Perfect: Why overthinking kills creativity and how to embrace authenticity. [21:47] The Hook is Everything: How to craft attention-grabbing hooks that stop the scroll in three seconds. Key Takeaways: Embrace your mistakes—they’re a chance to learn and grow. Focus on hooks that grab attention fast—spend 80% of your time perfecting them. Don’t overthink—authentic content wins in today’s Instagram game. Consistency and quality are non-negotiable for long-term success. Quick Tip: DM me the word "chat" on Instagram to see DM automation in action and grab a free trial of MiniChat , the tool I rely on for automated responses that convert! Links mentioned in this episode: Try ManyChat for FREE with my LINK Apply for a complimentary IG breakthrough call! - or DM me the word APPLY on Instagram and you’ll get the link. CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…

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10x Your Instagram Story Views to Attract More Dreamboat Clients 19:13

πριν περίπου ένα χρόνο19:13