Why Your Marketing Strategy Is Failing and How to Fix It With Layne Cox of Union

StrategyCast

In this episode, we reveal how to balance short-term wins with long-term goals, handle budget constraints, and build a winning marketing team. Plus, learn why instinct is crucial and how AI fits into your marketing toolkit.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

• 06:07 Optimizing hospitality with technology for seamless experiences.
• 10:01 Focus on foundational systems and messaging first.
• 10:57 Effective marketing requires harmony and proper tracking.
• 17:03 Strong product, weak brand: litmus test insights.
• 18:41 Budget strategically for impact within one quarter.
• 22:30 Fast-paced startup culture requires constant learning.
• 26:07 Building a responsive, close-knit and adaptable team.
• 30:28 Balancing expectations, trust, and strategy is challenging.
• 33:24 Foundation, test, learn, iterate, scale, leap.
• 41:58 Startups must estimate and monitor customer LTV.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

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