13: The Essence of Strategic Financial Leadership With Hunter Creech

Strategic Financial Leadership

Those leaders who understand the importance of clear, concise, and repetitive communication and then act upon it are those who drive meaningful impact. Hunter Creech embodies this as the Chief Financial Officer of Barrett Industries, a Colas company, that is a leader in providing innovative infrastructure throughout the United States. Its main business segments include roads, materials, and pavement preservation. In this episode, Hunter discusses the acronym SICOS (spelled S - for stewardship, I - for insight, C - for catalyst for change, O - for operations, and S - for strategic business partner) and what this means for his team and organization. To Hunter, this term is not just a catchphrase, but rather a mindset, a commitment to excellence, and something to act upon. It embodies the very essence of strategic financial leadership.
Hunter is not only the CFO of this large, noteworthy organization, he is also a strategic leader that understands the importance of building high-performing teams and empowering them through upskilling and business insights. He is holistic in his leadership approach and is as comfortable on the construction site as he is in the board room. Hunter graduated from the College of William & Mary in Virginia and is a Certified Public Accountant. He has been married to Tracy Creech for 29 years and has two daughters, Kelsey and Haley.
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• Check out our free masterclass "The Surprising Path to Excellence".

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