Marketing Part 2 - Expos - 5 Reasons
Manage episode 366071424 series 3404103
Okay, so let's work, let's work through the five reasons for a promotional space. So the first one is to increase access to your avatar. Okay? So we're looking for spaces that are going to give us that access to our and it's always coming back to our avatar.
It's so important for you to know what your avatar is, understand your clients. So the big corporations spend a lot of money on market research to research their clients habits, what they love and what they want.
And we need to pay attention, really understand our clients, and constantly be refining who our avatar is as we learn more and more about them. Okay? Bookings. We can get instant bookings. So when I ran a promotional space, although I had a studio in a shopping mall, occasionally when bookings fell, I would take on a promotional space.
And my team knew that I wanted people in my chair today, okay, it's instant bookings. So it instantly places qualified bookings into your calendar. So because we are setting up a promotional space where our avatar would normally be hanging out, we've already started that filtration process, okay?
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