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Marketing - Common Mistakes with Meta Ads
Manage episode 432594549 series 3154733
Το περιεχόμενο παρέχεται από το Codebreak. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Codebreak ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode, Joel and Martha discuss the unconventional truths of advertising success. They explore how sometimes the most impactful ad campaigns defy traditional brand guidelines, showing that a raw, unpolished ad can often outperform a meticulously designed one. Learn why grabbing attention is crucial and how the effectiveness of your ad depends more on stopping the scroll than on perfecting your copy. Plus, they discuss the financial side of customer acquisition, emphasising the need to align your ad spend with your business goals.
KEY TAKEAWAYS
- The ‘ugly ad’ as a concept does stop scroll.
- Sometimes an ad that looks sh*t will perform better than an ad that looks ultra-polished because it grabs people’s attention.
- If you can’t stop the scroll with your ad, then it doesn’t matter how good your copy is because nobody will ever read it.
- What would you be willing to pay if you could walk into a warehouse and buy your customers off the shelf? Ultimately if the answer is £1,000 and you want 20 new customers that year, you need to find £20,000 for your advertising.
VALUABLE RESOURCES
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
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