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Το περιεχόμενο παρέχεται από το Global Strategy Group and Jim Papa. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Global Strategy Group and Jim Papa ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
STAFFER
Σήμανση όλων ότι έχουν ή δεν έχουν αναπαραχθεί ...
Manage series 2782867
Το περιεχόμενο παρέχεται από το Global Strategy Group and Jim Papa. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Global Strategy Group and Jim Papa ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
There are many titles for these over-caffeinated, overworked, underpaid, Washingtonians, but just one name: STAFFER. There's no other workplace in the world where one might find themselves picking up coffee, shaping legislation that will impact global markets, ordering an Uber, and standing shoulder-to-shoulder with world leaders, all in the same day. Capitol Hill has long been the launching pad for very BIG careers, a cauldron that forges our country's most influential leaders. Our mission is to share their stories.
…
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92 επεισόδια
Σήμανση όλων ότι έχουν ή δεν έχουν αναπαραχθεί ...
Manage series 2782867
Το περιεχόμενο παρέχεται από το Global Strategy Group and Jim Papa. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Global Strategy Group and Jim Papa ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
There are many titles for these over-caffeinated, overworked, underpaid, Washingtonians, but just one name: STAFFER. There's no other workplace in the world where one might find themselves picking up coffee, shaping legislation that will impact global markets, ordering an Uber, and standing shoulder-to-shoulder with world leaders, all in the same day. Capitol Hill has long been the launching pad for very BIG careers, a cauldron that forges our country's most influential leaders. Our mission is to share their stories.
…
continue reading
92 επεισόδια
Όλα τα επεισόδια
×STAFFER guest Bruce Mehlman, founder of Mehlman Consulting, has been on Washingtonian Magazine’s list of 500 Most Influential People for three years running. Prior to founding his own firm, Bruce served as counsel at the NRCC, General Counsel and Policy Director for the House Republican Conference, Policy Counsel at Cisco, and Assistant Secretary of Technology Policy at the U.S. Department of Commerce. Follow STAFFER on Twitter, Facebook , Instagram , & LinkedIn…
Carlos Monje has worked in government for some of the biggest names in DC, including Barack Obama, Hillary Clinton, Joe Biden, and Pete Buttigieg, over the course of his nearly 25-year career. In this episode, he shares stories about his experience working in the Senate, on presidential campaigns, at the White House and Department of Transportation, and now leading JP Morgan’s Policy Center. Follow STAFFER on Twitter, Facebook , Instagram , & LinkedIn…
Nicole Isaac has worked for the US State Department, the Constitutional Court of South Africa, the House of Representatives, the Senate, the Vice President's office, and the President’s office, where she served as Special Assistant to the President for Legislative Affairs during the Obama Administration. She has worked in external relations for the biggest technologies companies, including Meta, Google, LinkedIn, and now, as Vice President of Global Public Policy at Cisco. And, she has even founded her own nonprofit and works with many more. She talks about it all this episode. Follow STAFFER on Twitter, Facebook , Instagram , & LinkedIn…
Keenan Austin Reed is known as one of the most impactful government relations experts in Washington D.C. — and with good reason. She spent over a decade in local politics, on Capitol Hill, and on the campaign trail; co-founded and now chairs the Black Women’s Congressional Alliance; and rose through the ranks at the Alpine Group and is set to be CEO in 2025. This STAFFER guest's insights on leadership, mentorship, and advocacy are a must-listen. Follow STAFFER on Twitter, Facebook , Instagram , & LinkedIn…
STAFFER guest Greta Lundeberg spent more than 13 years working as a foreign policy expert in the Senate, State Department, and the White House, where she served as Senior Director for Legislative Affairs for the National Security Council and Special Assistant to the President. Following her time in government, she spent ten years at Boeing and is now Head of Government & Policy Advocacy, Americas for Ericsson. Follow STAFFER on Twitter, Facebook , Instagram , & LinkedIn…
This guest was named one of Washington DC’s most influential people four years in a row, and for good reason. Learn more about Sean Kennedy – the National Restaurant Association’s EVP of Public Affairs – and his experience in government from congressional intern to Senate Chief of Staff to the White House. Follow STAFFER on Twitter, Facebook , Instagram , & LinkedIn…
Sally Susman is a world-class communicator, an author of "Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World", and – of course – a former staffer. Tune in to this episode to hear lessons she learned and stories she lived during her journey from a Senate mail room to the U.S. Department of Commerce to some of the country's biggest brands -- American Express, Estée Lauder, and Pfizer. Follow STAFFER on Twitter, Facebook , Instagram , & LinkedIn…
When Kermitt Brooks left corporate law to join the New York State Office of the Attorney General, he intended to stay for only a few years. Instead, he continued to work in government for over a decade, serving in the Attorney General's Office and the New York State Insurance Department. Kermitt has gone on to apply his expertise at some of the largest insurance companies including MetLife, Equitable, and currently Guardian Life. Hear what Kermitt loved about serving as a staffer, how he manages teams, and so much more. Follow STAFFER on Twitter, Facebook , Instagram , & LinkedIn…
This episode features Congresswoman Nikki Budzinski, who has seen how government functions from all angles – as an advocate, a staffer, and now as an elected official. She has worked in the labor movement, as a staffer for Gov. Pritzker, and as Chief of Staff of the Office of Management and Budget in the Biden White House. In 2022, she saw a new opportunity to support her community – and ran to represent the 13th District of Illinois in the U.S. House of Representatives. Now, she is applying all she’s learned from those experiences and many more as a freshman Member of Congress. Follow STAFFER on Twitter, Facebook , Instagram , & LinkedIn…
Sandra Douglass Morgan is a trailblazer through and through. On today’s episode, she talks about the many roles she’s held – from Chair of the Nevada Gaming Control Board to President of the Las Vegas Raiders and everything in between. Follow STAFFER on Twitter, Facebook , Instagram , & LinkedIn
This episode's guest is Josh Earnest, one of the few staffers to go the distance from early on the Obama campaign through both terms in the White House. Josh worked in politics and government from Florida to Iowa to New York City to Washington – and has applied lessons learned there to his job at White House Press Secretary and today, as EVP of Communications and Advertising for United. Learn all about his extraordinary pathway, his take on what makes a great staffer, and more. Follow STAFFER on Twitter, Facebook , Instagram , & LinkedIn…
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1 A Tribute to Dan Turton 1:47:08
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A series of conversations in memory of Dan Turton, a former White House and House of Representatives staffer who died too young, made a lasting difference, and touched many lives. Follow STAFFER on Twitter, Facebook , Instagram , & LinkedIn
As a little girl, Jocelyn Frye wanted to be a lawyer. That she did – and so much more. Today, Jocelyn leads the National Partnership for Women and Families. On this episode, she shares insights about her journey from attorney to advocate to White House staffer, and back to advocate. Along the way, she describes what it was like to work so closely with the First Lady Michelle Obama, how she views the ongoing work for justice and equality, and so much more. Follow STAFFER on Twitter, Facebook , Instagram , & LinkedIn…
President Biden’s first two years in office resulted in several landmark laws: the American Rescue Plan Act, the Bipartisan Infrastructure Law, the Inflation Reduction Act, CHIPS & Science Act, and more. During that time, this episode's guest, Louisa Terrell, served as Assistant to the President and Director of the White House Office of Legislative Affairs. In this episode, hear Louisa discuss her journey to the West Wing and how she helped the President achieve historic wins under incredibly challenging circumstances. Follow STAFFER on Twitter • Facebook • Instagram Follow STAFFER on Twitter, Facebook , Instagram , & LinkedIn…
Mike Harney knows the federal government like few others. Prior to his position as Senior Vice President and Head of Public Affairs at Clear, he held a range of impressive positions as a staffer. Hear about the joys and challenges of each position on this episode of STAFFER. Follow STAFFER on Twitter • Facebook • Instagram Follow STAFFER on Twitter, Facebook , Instagram , & LinkedIn…
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