Being interviewed for Local TV News; with Tara Overholt, CityTV Calgary

Speaking of Media ....with Keith Marnoch

A Television interview is among the most intrusive and disruptive request that a communicator will receive when they are in a challenging media spotlight…

…but tv also offers the biggest bang for your communications buck when you want to broadly pitch a story or a personality from your organization, in a positive light …. It can be a schizophrenic medium …

If you’ve ever had to navigate a tv interview – perhaps or prepare someone else for one .. and wondered what the interviewer – the tv reporter – had to consider when they were piecing their story together, well – stay tuned.

Tara Overholt of CITYTV in Calgary, Alberta is our guest – another journalist offering insights from the other side of the media microphone … here on

Tara Overholt is a veteran tv reporter who moved from Ontario to Alberta in the last few years and has continued her broadcasting career as a news anchor and reporter for CityTV in Calgary… We connected with Tara via Zoom …

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And so once again, the theme of relationships between communicators and the media have once again been highlighted in this episode …

You can’t really communicate broadly without engaging media so you need to engage on a regular basis / and not just get stuck on the story in front of you on any given day … …

Over the long run this will spawn the benefit of having people you know at the other need of the phone line ….people who can actually help you achieve your communication goals… especially when you find yourself the focus of a negative or difficult story.

Also in this episode, we discovered that general assignment reporters are not experts on every subject – perhaps not a shocking revelation… but DO take time as a communicator to educate regular beat reporters about your business – just like the way you would reach out to people outside of your organization and routine stakeholder groups; to tell them what you are up to ….

For now, thanks for connecting – Speaking of Media is available on all podcast platforms;

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Intro / extro Music courtesy of :
~~Roa Music~~
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Κεφάλαια

1. Being interviewed for Local TV News; with Tara Overholt, CityTV Calgary (00:00:00)

2. TV - A Schizophrenic Medium (00:00:29)

3. Getting started in London, Ontario (00:02:15)

4. Learning about storytelling through Sports (00:03:13)

5. The Barriers to storytelling on TV (00:05:24)

6. "Reporting is 85% Problem-Solving" (00:06:45)

7. Breaking: Reporter's Don't Know Everything! (00:08:33)

8. Tracking Down Experts (00:09:30)

9. Traits of Solid Spokespeople (00:11:32)

10. Strategically repetitive questions (00:12:20)

11. Gathering Commentary and Information (00:14:42)

12. The "IN" Conversation. Understand it. (00:15:54)

13. Communicator End-Run (00:17:49)

14. Checking in to Create Relationships (00:18:42)

15. Not responding to local tv media (00:20:38)

16. Media Statements kill the story mood (00:22:44)

17. Post COVID TV Reporting (00:25:20)

18. Wrap up (00:27:15)