Writing your brand's story without feeling super cringey or stuck

Soul Stirring Branding

Writing your brand’s story is probably up there as one of those things many business owners dread. Why do so many people hate it? Maybe because it feels too personal so blocks can come up. Some people find it cringey to talk about themselves.

Humans are wired to share information through stories. We’ve been doing it since the dawn of time. Telling a story can often cut through because it doesn’t feel like you’re selling anything. It makes people lean in.

How to NOT approach it:
Many people make the mistake of writing their story like a chronological history of their lives or some kind of resume.

Your readers don’t really care about this stuff.

Instead, you’ll want to sharing how we can relate to, understand and empathise with what your clients struggle with. By showing you have a real, embodied experience of the struggle or pain you help your clients through it will show them you’re naturally going to have a deeper insight into the problem. You’re going to have more empathy because they’ve been there. You’re just going to be able to hold space for you in a different way.

You also reduce the stigma (if applicable) around whatever the problem is and normalise the experience, which is incredibly validating for them.

In the episode, I explain that you don’t need some kind of “rock-bottom” story where something dramatic happens to force or motivate you to transform.

It’s also totally valid to have your story be a series of small experiences. Whatever form your story takes is ok.

I also share how much you should share and whether or not you should stretch yourself to get vulnerable.

If you have a question about whether now is the right time for you to work on your branding, I’d welcome you to DM me to chat about it.

Feel free to DM me @soulstirringbranding on Instagram

or jump onto soulstirringbranding.com for more info.