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Personal Brand or Business Brand — Which Is Your Right For You?
Manage episode 429405037 series 3586912
Το περιεχόμενο παρέχεται από το Emma Brownson. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Emma Brownson ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Personal branding as when you, as the founder, are the public face of the company. The brand is built around YOU - your stories, your lifestyle, your personality, your values.
Business branding is not centred around one person’s, or the founder's values, beliefs, lifestyle, thought-leadership, style or personality. The brand is more so CONSTRUCTED to have a personality and style. You create a brand persona for the business and ask questions like “If your brand was a person, what would their personality be?” This will not necessarily reflect the founder at all. This is usually based on research for what will appeal to a certain target market or ideal customer.
You get to decide how much of your story you want to share and it is nuanced. And it’s not the black-and-white choice of either:
A) your brand and marketing are deeply personal, vulnerable and like a live stream of your personal life or
B) you share nothing about yourself and make this a cold, faceless brand. You get to choose how much you weave in. I’m all for making brands feel deeply personal, even with larger teams that I do work with.
Feel free to DM me @soulstirringbranding on Instagram
or jump onto soulstirringbranding.com for more info.
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