Impactful Travel Storytelling with Lebawit Lily Girma

Soul of Travel: Women's Wisdom and Mindful Travel

In this episode, Christine hosts a soulful conversation with Lebawit Lily Girma, an Ethiopian-American freelance travel journalist specializing in sustainable tourism and storytelling from both consumer and business perspectives. Lily contributes to various travel publications, primarily Bloomberg Pursuits, and her writing and photography have been published over the years in BBC, CNN, Skift, National Geographic Traveller UK, Travel & Leisure, Conde Nast Traveler, and Sierra, among others.

Lily ditched her Washington, DC law office in 2008 to follow her passion for storytelling and social impact through sustainable tourism. She hasn’t looked back since and splits her time between Maryland and the Dominican Republic, where she has family on both ends.

Lily recently launched Tourism Lens, a hub for travelers and travel industry members to gather around ideas to center nature and host communities as key beneficiaries of travel.

Christine and Lily discuss:

• Transitioning from law to travel writing
• Early career decisions and writing for travel guidebooks
• Curating stories mindfully and sustainably
• The effects of the global pandemic on conversations in travel
• The work of Tourism Lens in sharing diverse perspectives and solutions from tourism advocates and leaders from all parts of the travel industry

Join Christine now for this soulful conversation with Lebawit Lily Girma.

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To read our episode blog post, access a complete transcript, see full show notes, and find resources and links mentioned in this episode, head to the Soul of Travel Website.

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To learn more about Tourism Lens, visit the website!

Read Lebawit Lebawit Lily Girma’s Bloomberg articles here.

Find Moon Travel Guides here.

Connect with Lebawit Lebawit Lily Girma on LinkedIn, Twitter, or Instagram, or follow Tourism Lens on Instagram!

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Credits. Christine Winebrenner Irick (Host, creator, editor). Lebawit Lily Girma (Guest). Original music by Clark Adams. Editing, production, and content writing by Carly Oduardo.

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