Cultivating Relationships in Partner Marketing

Solution Seekers

Maeve Naughton is the President and Owner of MKN Consulting Group, a company that provides partner marketing consultation for tech companies. She has 25 years of experience creating event sponsorship programs, driving millions in revenue for large customer events and regional conferences. As an experienced marketing professional, Maeve focuses on lead generation to support sales and channel revenue goals by creating customer reference programs.

In this episode…

In the marketing and event space, forming partnerships with stakeholders is a great way to drive engagement and generate leads for your brand. So what are some ways you can leverage this strategy to its full potential?

As an expert in partner marketing, Maeve Naughton emphasizes strategic communication to foster relationships among sponsors, vendors, and partners. This involves working to meet their personal needs, answering questions, and acquiring feedback. Prior to the event, it’s beneficial to host a webinar and provide a prospectus that outlines key features to facilitate collaboration and streamline the process. By doing all of this and more, you can start to generate brand recognition.

Tune in to this episode of The Kennedy Events Podcast as Paige Buck interviews Maeve Naughton, President and Owner of MKN Consulting Group, about forging strategic marketing and event partnerships. Maeve talks about the key considerations of event planning, how she supports event partners, and tips for navigating marketing partnerships.