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Το περιεχόμενο παρέχεται από το Smart Cities Council. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Smart Cities Council ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Future of Place S1: The Terms of Reference
Manage episode 330185271 series 3231766
Το περιεχόμενο παρέχεται από το Smart Cities Council. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Smart Cities Council ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this session we share our goals for the Future of Place project, and where it can from. We outline some of the technology and data innovations and enablers that are intersecting with place, and how there are opportunities to shape the best places for people that are still yet to be realised. This session also provides an overview on the Future of Place Handbook - why its being created and how. Join us as we explore the future of place.
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106 επεισόδια
Manage episode 330185271 series 3231766
Το περιεχόμενο παρέχεται από το Smart Cities Council. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Smart Cities Council ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this session we share our goals for the Future of Place project, and where it can from. We outline some of the technology and data innovations and enablers that are intersecting with place, and how there are opportunities to shape the best places for people that are still yet to be realised. This session also provides an overview on the Future of Place Handbook - why its being created and how. Join us as we explore the future of place.
…
continue reading
106 επεισόδια
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Smart Cities Chronicles
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AWS and Ingram Micro have a full complement of strong partners in the IoT consulting ISV space and have been active in this area for about 10 years. The specific goal is to accelerate projects that that benefit both cities, all the stakeholders and solution providers. Hear more from Nathan Washington and Smart Cities Council's Philip Bane as they discuss cities going from concept to implementation.…
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Smart Cities Chronicles
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In this episode Interim Executive Director for ANZ Jannat Maqbool talks to Mark Yee and Ben Cebuliak from the New South Wales Department of Planning and Environment. As precincts start to adopt the newly released Movement and Place framework and apply the principles and practices, where can we look forward to seeing the greatest impact and what are the key challenges and opportunities? Let's dive in.…
oin Junaid Islam, CTO of XQ Msg as he advocates for quick-deploy cybersecurity.
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Smart Cities Chronicles
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Cybersecurity can be frictionless if it starts with the data and is network agnostic.
Learn about the essentials of water equity - availability, potability and affordability.
Join Julie Pelletier, North American Regional Manager for Ecomesure as she reviews how clean air delivers multiple benefits to communities - and that with the upcoming EPA Community Air Pollution Grant pays for itself.
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Smart Cities Chronicles
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1 Episode 91: What we need to know for a 'digital by default' infrastructure sector in Australia 1:04:27
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In this extended episode we share a recording from the opening plenary session at Digital Twin Week 2021. Moderated by Gavin Cotterill (Consulting Director Asia Pacific, PCSG), this dialogue followed a keynote presentation from Romilly Madew AO (CEO of Infrastructure Australia) that shared key outcomes and recommendations from the recently released Australia Infrastructure Plan, including gits call for the nation's infrastructure to be 'digital by default'. This panel session was a response to that aspiration, with three industry leaders coming together to unpack what that might mean. The panel guests were Richard Morrison (Practice Lead Information and Communications Technology ANZ, AECOM), Meredith Hodgman (Associate Director Places and Partnerships, KPMG) and Henry Okraglik (Global Director Digital, WSP).…
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We have all heard about the next generation telecommunication network - 5G. It's happening. But there is still more to come, for consumers, industry sectors and government. In this highly informative podcast episode, Ian Hatton (Smart City Lead at Complete Urban) walks us through some of the key attributes of being 5G 'ready'. We discuss potential impacts, risks, opportunities and what next might look like if your a local Council trying to navigate the space.…
Welcome to the first of a number of special interviews as part of our Digital Twin series. In this episode we chat with Graeme Henderson - Global Practice Director at GHD Digital - on the demands that Infrastructure 4.0 is presenting to the market, and how we will benefit from the digital transformation of the infrastructure sector. Of course we talk about Digital Twin capability, but also how we resource this transformation process. As someone responsible for a global organisation's capabilities in digital engineering, Graeme brings a view that is pragmatic, yet keeps a keen eye on what's coming over the horizon.…
In this episode, we are joined by James Mant, Director of Places and Precincts at the Department of Environment, Land, Water and Planning in the Victorian government. As one of the nation's leading policymakers and advocates for 20min neighbourhoods, it is a timely catch up with James to discuss post-COVID musings on the relationships between people and place, and how the 20min neighbourhood model can be an underpinning of smarter and more sustainable communities.…
In this episode we explore the NatureTech movement that is bringing technology, data and nature together at an eyewatering pace, and get hands on with the types of platforms bring us a new yet critical data set for urban planning. Thomas Gooch and Fang Yuan from OPO (the Office of Planetary Observations) share with us advancements in satellite imagery and data computation/analytics and how its providing the new green infrastructure data sets and insights that all city planners can now access.…
In this episode we are joined by David Catalovski from GreenBe to share the latest approaches to community participation in our communities, and how the data gathered through emerging gamification platforms can enable the future of place.
In this episode we are joined by Anne Goodchild from the University of Washington to unpack the Seattle Neighbourhood Delivery Hub and discuss all things urban and micro freight and what it means for the future of place.
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Smart Cities Chronicles
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In this episode we are joined by Brad Chambers from Veris to discuss mobile laser scanning and how such an intensive and accurate data collection method enables us to create immersive place-based data sets.
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