Unlocking Business Growth Through Partnership Marketing | Ep: 324 Henry McIntosh

Small Business Answer Man

Το περιεχόμενο παρέχεται από το Gary Wilbers, Gary Wilbers: Certified Coach, Keynote Speaker, and Leadership Trainer. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Gary Wilbers, Gary Wilbers: Certified Coach, Keynote Speaker, and Leadership Trainer ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

2M ago 28:40

MP3•Αρχική οθόνη επεισοδίου

Today we’re talking to Henry McIntosh, the founder of Twenty One Twelve Marketing, a partnership marketing agency otherwise known as the commercial collaborations agency and GLOW Festivals – an apres ski music festival with absolutely no snow in sight.

What business problem do you solve?

Today’s episode discussion revolved around unlocking business growth through partnership marketing. Our guest, Henry McIntosh, founder of Marketing and Glow Festivals, shares insights and strategies for leveraging partnerships to drive lead generation and propel your business forward.

Small Business Answer Man’s Shownotes:

Partnership marketing involves collaborating with complementary but non-competitive businesses to achieve mutual goals.
Three key approaches: value exchange, sponsored collaborations, and incentivized collaborations.
Henry shares the story behind Glow Festivals, an apres-ski music festival born out of COVID restrictions.
Despite the absence of snow, the festival leverages partnership marketing to create a unique experience for attendees.
Precision marketing emphasizes targeted and focused strategies tailored to specific audiences.
Henry highlights the importance of going deeper rather than wider to maximize impact.
Henry advises established businesses to focus on scalability and predictability in their marketing efforts.
Henry discusses the transition to remote work during COVID-19 and the communication challenges it presents.
Remote work offers benefits such as access to a broader talent pool but requires intentional communication and robust processes.
Henry emphasizes the need for small business owners to maintain authenticity and creativity amidst technological advancements.

Connect with Henry McIntosh:

Website: http://www.twenty-one-twelve.com

Company’s LinkedIn

Clarity Navigator Discovery Session – Sign Up HERE

Learn more about Gary’s Mastermind group at goascend.biz/the-mastermind-solution

335 επεισόδια