Direct Messaging that Converts (Sales Psychology FTW!)

Small Audience Big Income

So today we’re talking about direct messaging. The DMs. And I know that half of you are super excited about this topic and the other half are maybe groaning and thinking “UGH…I don’t wanna talk about this but I know it’s important so I’m going to listen…”

And I just want to tell anyone who is feeling a little meh about direct messaging that it’s ok. I get it. I think that if we’ve been taught to do direct messaging in a gross + icky way…that it DOES feel like something we want to avoid.

So I am just going to say that if that’s you…it’s normal. And it doesn’t need to feel this way. We need to flip the script here and make direct messaging a really fun + enjoyable business activity! It shouldn’t ever feel icky…and if it does then it’s a huge red flag that you’re doing it wrong. So I really hope today’s episode will change that experience for you!

WE COVER THE 3 CORE REASONS PEOPLE DON'T BUY:

1. They don’t trust themselves. They don’t trust themselves to finish the program, execute the tasks within the program. They don’t trust themselves to experience success.
2. They don’t trust you. Or maybe they just don’t like you. Something about you just doesn’t resonate (and remember that this is okay…you aren’t meant for everyone).
3. They don’t believe in your offer. They don’t believe it’s actually going to achieve the results it says…they don’t believe your method.

RECAPE OF THE KEY POINTS FOR EFFECTIVE PSYCHOLOGY BASED DMs:

1. The DMs are where you can have real conversations with real people…it’s a place to embrace as a business.
2. Your goal is to make people feel seen and heard.
3. You want to quickly identify which of the 3 core beliefs are holding them back from taking the next step. Is it a lack of belief in themselves? Is it a lack of belief or maybe familiarity and trust with you and your ability to help them transform? Or is it a lack of belief in the program or methodology itself?
4. Always use their name + show gratitude for their message + and don’t get into a belief battle with them.
5. Mirror their language. So you want to use their specific words and tie it to a question to learn more about them and their desired transformation.
6. Positivity and confidence should permeate your message. Remember…they are often looking for clues that joining you is a safe choice. So let them borrow your confidence.
7. And lastly, breadcrumb your messages appropriately. So don’t reply with one giant long paragraph. Break it up into smaller back-and-forth messages when it makes sense. Also break up your sentences into smaller paragraphs…it makes it so much easier for people to read and process.

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