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Episode 67 | These are signs you need to be charging for strategy work with Maggie Patterson
Manage episode 424366628 series 3299841
Το περιεχόμενο παρέχεται από το Showing Up Solo. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Showing Up Solo ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Are you feeling resentful of your current clients?
Are you giving out all your gold dust for free on hour-long discovery calls?
Then it may be time to start charging for strategy.
This week Hannah chats with Maggie Patterson, Editorial Director and Founder of Scoop Studios and host of The BS Free Service Business podcast.
She has been self-employed for 18+ years and, as a former freelancer turned agency owner, she knows exactly what it takes to make it when building a business offering services. Maggie works as a consultant to service-based businesses as well as offering simplified content marketing solutions to her agency clients.
One of the most common challenges Maggie sees with solo service business owners is that they find themselves faced with an income ceiling and she knows the secret to unlock more income - charging for strategy!
Key takeaways
Discovery calls are not for you to wow potential clients with your skills.
If you feel like you’re under-charging, you’re probably not taking into account all the strategy work you’re doing behind the scenes.
Have the courage to say no to clients who don’t fit the criteria.
Once you’ve decided to charge for strategy, create a plan to promote your offer.
Want more from Maggie?
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
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