EP 130 | How To Scale Your Creative Business Via Strategic Relationship Building With Melissa Lohrer She's Busy AF podcast

EP 130 | How to scale your creative business via strategic relationship building with Melissa Lohrer

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Το περιεχόμενο παρέχεται από το Lauren Loreto. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Lauren Loreto ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

In this episode of She's Busy AF, Melissa Lohrer, a seasoned expert in business development, shares game-changing insights to redefine your agency's growth strategy. We delve into the delicate balance between scaling and sustainability, with Melissa offering personalized guidance honed from her extensive experience. From prioritizing client relationships over numbers to leveraging unconventional approaches like consults and VIP days, we explore the path to a stronger, more resilient agency model. Discover the transformative power of referral partnerships and founder-led sales, essential for fostering enduring connections in the industry. Join us for a masterclass on revolutionizing your agency into a dynamic, profitable enterprise.

Find Melissa online:

Find Lauren Loreto online:

Follow us on Instagram: @brandgoodtime @shesbusyaf
Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Timestamps:

Melissa's journey (00:01:27)
Profitability of an agency (00:06:46)
Cultivating new business through referrals (00:14:25)
Ideal client and niche focus (00:19:48)
Finding the Right People on LinkedIn (00:21:56)
Networking and Referral Partnerships (00:22:51)
Investing in Relationship Building (00:25:10)
Building Strong Strategic Partnerships (00:27:27)
Founder-Led Sales and Business Development (00:34:49)
Relationship Building for Sales Success (00:38:13)
Biz Dev Challenges (00:43:24)
Effective Outreach (00:44:27)

Κεφάλαια

1. EP 130 | How to scale your creative business via strategic relationship building with Melissa Lohrer (00:00:00)

2. Scaling Agencies and Sustainable Business Development (00:00:16)

3. Profitability Issues and Fixes for Agencies (00:06:47)

4. Cultivating Business Through Referrals (00:13:41)

5. Building and Nurturing Referral Partnerships (00:23:00)

6. Founder-Led Sales and Building Relationships (00:35:39)

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