How to Fall in Love with Marketing

Shared Soil

Το περιεχόμενο παρέχεται από το University of New Hampshire Extension. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον University of New Hampshire Extension ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

2M ago 45:46

MP3•Αρχική οθόνη επεισοδίου

A Discussion with Kendall, Rebecca and Jennifer Bosco-Webb of Extension Marketing Communications

Kendall Kunelius and Rebecca Dube discuss the importance of marketing for farmers, emphasizing that it should be a key part of their business plan. They compare creating a marketing plan to planning a crop, highlighting the need for strategy, target audience identification, and regular updates. Jennifer Bosco-Webb, an expert in social media, shares her experience in building a personal business and stresses the importance of having a clear buyer persona and a well-planned marketing campaign. She recommends Facebook and Instagram for agricultural marketing, noting their ease of use and community-building potential. The conversation also touches on the value of visual consistency, the role of graphic design, and the significance of understanding return on investment in marketing efforts.

Show notes:

Gold Shaw Farm: https://www.goldshawfarm.com/

Linked In Learning: https://learning.linkedin.com

Udemy: https://www.udemy.com

Fiverr: https://www.fiverr.com

Reddit: https://www.reddit.com/

Canva: https://www.canva.com/

UNH Cooperative Extension Events: https://extension.unh.edu/events

Women in Ag Newsletter signup - https://unhoutreach.tfaforms.net/217751?CID=701G0000001AiKCIA0

Jennifer Bosco-Webb – jennifer.boscowebb@unh.edu

Kendall Kunelius – kendall.kunelius@unh.edu

Rebecca Dube – rebecca.dube@unh.edu

11 επεισόδια

#Entrepreneur #Business #Podcasting Education #University Of New Hampshire Extension #Women #Farm #Agriculture