Chinese Design & the Making of a Multinational Brand: Danny Du

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

This episode focuses on the elements behind Chinese design, its unique characteristics, and how it's shaping global design ethos. Please welcome Danny Du, whose work in Shanghai, particularly with the Geely Design Global and now at BASF's Creation Center as APAC design lead, has marked him as a leader, bringing Chinese design aesthetics to the world.
1. What does it take for a Chinese brand to be truly multinational? Do they design for China or a global audience? Which comes first?
2. Is "less is more" now more accepted by Chinese consumers, or do they prefer design elements that are touched up?
3. Is there an expectation that Chinese consumers want everything that impacts design?
4. How important are product partnerships and brand collaborations?
5. What's a design brainstorming session look like? How do you inspire your team to be creative?
6. Does designing sustainable products deter design innovation or help it?
7. Any advice for young designers getting into the business? Will AI impact it?
8. A/B Test: Brand, Brand, Brand
Danny Du on Linkedin: https://www.linkedin.com/in/dannydu/
For everything ShanghaiZhan: http://zhanstation.com/

ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/