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What Really is a Brand?
Manage episode 448771584 series 3608526
Το περιεχόμενο παρέχεται από το Tourism Marketing Agency/Tourpreneur. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Tourism Marketing Agency/Tourpreneur ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Welcome to Lookers into Bookers, the podcast where we dive deep into the strategies that turn casual customers into loyal advocates.
In today’s episode, we’re discussing one of the most vital components of business success: brand building. A brand isn’t just your logo, product, or service—it’s the perception your customers have based on their experiences with you. And building that perception requires trust, which is earned by consistently meeting and exceeding customer expectations.
We’ll explore how competitor analysis can help you position your brand effectively, the importance of adapting to market changes, and why mastering your brand’s path, voice, personality, and identity is key to long-term success. Plus, we’ll discuss the risks of relying too heavily on online travel agents (OTAs) and how it can limit your control over your brand identity. Join us as we unpack what it really takes to build a brand that stands out in today’s competitive tourism landscape!
Download the Lookers into Bookers, The Tourism Marketing Blueprint book!
Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.
In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.
Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9
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