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Righting Branding Wrongs - Consistency is key when working with your brand
Manage episode 441548815 series 3602918
Το περιεχόμενο παρέχεται από το Page Design Group. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Page Design Group ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode, hosts Mike and Eric discuss the importance of maintaining brand consistency, emphasizing that a brand is more than just a logo—it's about using that logo and other brand elements consistently across all platforms. Mike shares a frustrating example of a company using three different logos at once, highlighting the challenges small teams face when one person handles multiple roles, leading to potential inconsistencies. They stress the necessity of having a brand guide or style guide to ensure uniformity and clarify the broader concept of a brand beyond just its visual symbols.
Links Mentioned in the show:
Standards online brand guideline solution https://standards.site/
Codo Design Beer rebranding guidebook. https://craftbeerrebranded.com/
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