Why Player Retention Is The Most Important Thing In IGaming 15 Minute Mastery podcast

Why Player Retention is the most important thing in iGaming

3M ago 15:42

Μοίρασέ το

Το περιεχόμενο παρέχεται από το 15 Minute Mastery. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον 15 Minute Mastery ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

Are you struggling to retain players in the competitive iGaming market? Pinnacle's head of acquisition, Phil Kornyshev, may have the answers you need.

He reveals the keys to top iGaming companies' success in retaining players - a focus on building a strong brand and memorable player experiences, not just chasing short-term acquisition metrics. He explained that while performance marketing is crucial, neglecting brand building can hurt long-term player retention.

Phil stresses the importance of tailoring your approach for each market, whether established or emerging. In new markets, educating players through content is vital. But in mature markets, standing out requires localised, personalised experiences that keep players engaged.

The bottom line? Player retention is the holy grail. By listening to Phil's advice and using Pinnacle's proven tactics, you can create a loyal, high-value player base that drives sustainable growth.

0:00 Challenges and Opportunities in Player Acquisition

2:39 Differences in Acquisition Strategies Between Established and Emerging Markets

5:06 Balancing Performance and Brand Marketing in Emerging Markets

8:26 Retention and Alignment Between Acquisition and Retention

11:44 Product and Localization in Global Acquisition Strategy

14:55 Final Thoughts and Closing Remarks

Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

43 επεισόδια