The Power of Organic Marketing: Real Growth for Coaches with Kari Tumminia
Manage episode 456415563 series 3585993
Welcome to another inspiring episode of The Abundant Coach! This week, Lauren Brollier Newton dives deep into the world of organic marketing with Kari Tumminia, an expert content creator, coach, and senior marketing manaher of brand & organic growth at Brave Thinking Institute. Kari’s insights come from years of experience building her own organic following and helping countless coaches create thriving businesses.
During this conversation, Lauren and Kari unpack the fundamentals of organic marketing, showing how it can help coaches build long-term success by fostering authentic connections with their audience. They also tackle the common challenges coaches face, like imposter syndrome and choosing the right marketing platform. If you’ve ever felt overwhelmed by the idea of marketing or unsure how to attract the right clients, this episode will equip you with practical tools, inspiring stories, and the confidence to make organic marketing work for you.
Key Takeaways
- Organic marketing is a long-term strategy that builds trust, authenticity, and client loyalty.
- Start by identifying where your clients are and what type of content you enjoy creating.
- Overcome imposter syndrome by reframing it as a skill gap and focusing on your purpose rather than external validation.
- Authentic, imperfect content is often the most effective—it connects with people on a human level.
- Clients who find you through organic marketing are more likely to become lifelong fans and advocates for your work.
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