Behind The Buzzwords podcast

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HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

Behind The Buzzwords

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Welcome to Behind the Buzzwords with Tracy Eames, Arielle Morten and Yanta Haynes, where we expand on marketing terms, tactics and strategies in a more digestible way for entrepreneurs and business owners. Our goal is to debunk the marketing myths, remove scary barriers, and have a damn good time doing it. So take a seat and buckle up because you're in for a fun ride.

8 επεισόδια

Behind The Buzzwords

updated πριν περίπου ένα χρόνο

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8 επεισόδια

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1
Are People Buying? 45:49

πριν 28 weeks45:49

45:49

In this episode of “Behind the Buzzwords”, Tracy Eames, Arielle Morten, and Yanta Haynes dive deep into the intricacies of modern marketing strategies. The discussion centers around the importance of showing up consistently, understanding your audience, and the role of authenticity in building a loyal customer base. The hosts debunk common marketing myths and offer actionable insights on how entrepreneurs and business owners can navigate the ever-changing landscape of social media and online marketing. Key Takeaways: 1. Consistency is Key (00:03:54 - 00:05:42): Showing up regularly on the right platform is more important than being on every platform. The hosts emphasize the importance of consistency in building trust with your audience. 2. Understanding Your Audience (00:13:25 - 00:15:26): The hosts discuss the significance of knowing where your audience is and tailoring your content to meet their needs. They also touch on the shift in social media algorithms, which are now favoring longer videos over shorter ones. 3. Value Over Virality (00:27:40 - 00:30:39): Going viral isn’t the goal; instead, focus on providing value to your audience. The hosts explain that true success comes from offering solutions and building a community that trusts and respects your brand. 4. Building Loyal Customers (00:40:15 - 00:41:16): Repeat customers are crucial for business success. The hosts discuss the importance of delivering on your promises and providing consistent value to create loyal, repeat buyers who will also refer others to your business. 5. Marketing as a Non-Negotiable (00:27:59 - 00:29:54): If you’re in business, you’re a marketer. The hosts break down why every entrepreneur needs to embrace marketing as a critical part of their business strategy. Views expressed by guests are their own and may not reflect the views of Behind the Buzzwords. Mention of particular products or services and participation of a guest does not imply an endorsement by Behind the Buzzwords. The information provided is for educational and entertainment purposes and should not be taken as professional advice. Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio, and editing support!…

1
Turning Your Ideal Clients Into Die-Hard Advocates 37:17

πριν 30 weeks37:17

37:17

In this week’s episode, Tracy Eames, Arielle Morten, and Yanta Haynes dive into the juicy bits of turning your ideal clients into die-hard advocates for your brand. We’re talking about knowing your customer inside-out, turning fans into brand cheerleaders, and striking that elusive balance between personal authenticity and mental well-being. Show Highlights: (05:12) - Arielle, Tracy and Yanta Discuss what makes a customer a fan and how you can transform them into an advocate. Spoiler: It’s all about being consistent and real. (12:30) - We jump into the nitty-gritty of personal branding! Yanta explains why people are following the faces behind the brands more than ever. (19:45) - The group explores the art of asking the right questions - What attracted someone to your brand? What keeps them coming back? And why would they recommend you to their friends? Want to watch the podcasts on video? Head over to our Behind the Buzzwords on YouTube! https://www.youtube.com/@BehindTheBuzzwordsPodcast Views expressed by guests are their own and may not reflect the views of Behind the Buzzwords. Mention of particular products or services and participation of a guest does not imply an endorsement by Behind the Buzzwords. The information provided is for educational and entertainment purposes and should not be taken as professional advice. Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the stellar video, audio, and editing support! Get comfy, grab your notes, and let's dive into this week’s ride. You're in for a treat!…

1
In-person networking! 22:25

πριν 31 weeks22:25

22:25

In this week’s episode of Behind the Buzzwords, we're diving headfirst into the vibrant, bustling world of in-person networking! Your fabulous hosts Tracy Eames, Arielle Morton, and Yanta Haynes are here to spill all the secrets on turning casual coffee chats into concrete contracts. Now I know some of you might be thinking networking is so last century. But let me tell ya, making real face-to-face connections is as important as ever in this digital age. Whether you’re a networking pro or a shy introvert looking for tips, we've got you covered. So, grab your favorite beverage, sit back, and get ready to be inspired to master the art of networking! Show Highlights: (00:00) - Arielle, Tracy, and Yanta Discuss the essentials of in-person networking and its underrated power in today’s digital age. (00:50) - We jump into different personal experiences and strategies for making the most out of networking events. (06:00) - The group explores how to pick the right events, handle post-event follow-ups, and the importance of genuine connections. Books to Check out: - How to Be a Power Connector by Judy Robinett - Body of Work by Pamela Slim Follow Behind the Buzzwords at: - Twitter: @BehindBuzzwords - Instagram: @BehindTheBuzzwords - Facebook: facebook.com/BehindTheBuzzwords Want to watch the podcasts on video? Visit Behind the Buzzwords on YouTube www.youtube.com/@BehindTheBuzzwordsPodcast Views expressed by guests are their own and may not reflect the views of Behind the Buzzwords. Mention of particular products or services and participation of a guest does not imply an endorsement by Behind the Buzzwords. The information provided is for educational and entertainment purposes and should not be taken as professional advice. Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio, and editing support! Catch you in the next episode, buzz champions! Stay connected, stay motivated, and most importantly, stay buzzing!…

1
Inbox Gold - How Do You Unveil The Secrets To Effective Email Marketing 30:44

πριν 32 weeks30:44

30:44

In this week's episode, we're tackling Inbox Gold! Email marketing might be a love-hate thing, but it's powerful. Yanta shares heartfelt stories, Tracy reveals her struggles, and Arielle brings the data. We dive deep into strategies, engagement, and why it's all about the long game. Ready to crack the email marketing code? Let's go! Show Highlights: (04:05) - Arielle, Tracy, and Yanta Discuss personal connections and the impact of email marketing. Yanta talks about childhood letter-writing and its email equivalent for introverts. Tracy shares her frustrations with email yet stresses its undeniable importance. (13:15) - We jump into automated emails and personalized newsletters as effective strategies. Tips on keeping automation personal and engaging. Tracy and Yanta highlight the monetary benefits and categorize different email types. (29:30) - The group explores the importance of longevity in someone's email ecosystem. Yanta compares intentional email outreach to long-term investments. Arielle offers insights on slowly reactivating old email lists to avoid spamming. Views expressed by guests are their own and may not reflect the views of Behind the Buzzwords. Mention of particular products or services and participation of a guest does not imply an endorsement by Behind the Buzzwords. The information provided is for educational and entertainment purposes and should not be taken as professional advice. Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio, and editing support! YOUTUBE - @BehindTheBuzzwordsPodcast…

1
Artificial Intelligence 27:54

πριν 35 weeks27:54

27:54

In this week's episode of "Behind the Buzzwords" with your hosts Tracy Eames, Arielle Morton, and Yanta Haynes! Today, we're looking into one of the marketing world's hottest topics: Artificial Intelligence (AI). We'll explore the myths and realities of AI, its impact on marketing, and how you can leverage it to streamline your processes without losing your brand's authentic voice. Join us as we discuss practical tips on using AI for content creation, the importance of human creativity, and why AI won't replace your unique talents. So, buckle up and get ready for an informative and entertaining ride through the world of AI in marketing! (03:56) - The group explores how AI can enhance creativity and not replace human touch. (13:51) - Tracy shares her way of using AI to streamline processes and generate social media posts. (25:59) - Yanta reassures listeners that AI isn't something to fear; it's been around for a while and is here to help. Views expressed by guests are their own and may not reflect the views of Behind the Buzzwords. Mention of particular products or services and participation of a guest does not imply an endorsement by Behind the Buzzwords. The information provided is for educational and entertainment purposes and should not be taken as professional advice. Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio, and editing support!_ YOUTUBE - @BehindTheBuzzwordsPodcast…

1
Digital Advertising 31:58

πριν 35 weeks31:58

31:58

Welcome back to "Behind the Buzzwords" with your hosts Tracy Eames, Arielle Morten, and Yanta Haynes! In today's episode, we discuss marketing strategy and digital advertising. Yanta highlights the importance of having a clear plan when using Facebook ads to avoid wasting money. Tracy reinforces the need to tailor marketing strategies to each business by truly understanding their audience. We'll also discuss the difference between tactics and strategy, explore the concept of the marketing funnel, and discuss the power of email marketing, with Arielle emphasizing its high ROI. Plus, we'll cover the essentials of SEO and the importance of continuous testing to see real results. Join us as we demystify these marketing concepts and make them more accessible and enjoyable. Don't forget to like, share, and subscribe to stay updated with our latest insights and tips! (02:15) - Arielle, Tracy, and Yanta discuss the crucial role of having a strategic game plan for your Facebook ads. Yanta spells out why throwing money at ads without a plan is like tossing cash into a black hole—ouch! (22:10) - Arielle takes the wheel to talk about the power of email marketing. From catchy subject lines to compelling content, we've got the lowdown on how to make your emails irresistible and your open rates soar. (38:50) - The spotlight's on SEO. Tracy and Yanta explain why it's not just a one-and-done task but an ongoing journey. Spoiler alert: It's worth every bit of the effort! Views expressed by guests are their own and may not reflect the views of Behind the Buzzwords. Mention of particular products or services and participation of a guest does not imply an endorsement by Behind the Buzzwords. The information provided is for educational and entertainment purposes and should not be taken as professional advice. Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio, and editing support! YOUTUBE - @BehindTheBuzzwordsPodcast…

1
Email Marketing and Strategy 44:10

πριν 35 weeks44:10

44:10

In this week's episode, Tracy, Arielle, and Yanta go deep into marketing strategies and the significance of research and development for success. They break down how to create a powerful plan of action by looking at industry leaders like Apple and Coca-Cola. Plus, they share some fantastic tips on email marketing and the necessity of having a strategy in place, especially for those tricky Facebook ads. You'll definitely want to tune in! Show Highlights: (05:12) Arielle, Tracy, and Yanta discuss the importance of research and development in creating a solid plan for success. Trust us, you won't want to miss this! (15:34)We jump into the nitty-gritty of dissecting industry leaders' strategies to build your personalized action plan. Spoiler: There's a lot to learn from the big guys! (25:50)The group explores the intricacies of Facebook ads, emphasizing the need for a tailored strategy, constant testing, and knowing your metrics. Keep those budgets in check, folks! (35:47)Tracy shares her insights on understanding your ideal client avatar and tailoring your marketing approach to reach your dream customers. Authenticity is key! Views expressed by guests are their own and may not reflect the views of Behind the Buzzwords. Mention of particular products or services and participation of a guest does not imply an endorsement by Behind the Buzzwords. The information provided is for educational and entertainment purposes and should not be taken as professional advice. Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio, and editing support! YOUTUBE - @BehindTheBuzzwordsPodcast…

1
Kickoff Episode! 23:10

πριν 35 weeks23:10