AI + Marketing: Hype Or Reality? Contrary To Popular Opinion podcast

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In this week's episode, Todd and Kelly have a debate about the actual impact of AI tools on digital marketing and agency efficiency.

They challenge the belief that AI can streamline processes and reduce costs, telling us about a more complex reality.

While AI can improve data analysis and creative options, it often increases workload and demands additional training and expanded expertise.

Todd and Kelly explore whether AI is a true innovation or an overhyped tool in the digital media landscape. Tune in to find out the nuanced truths behind AI's role in today's marketing world.

Chapters:

00:00:00 - Kicking Off: AI's Place in Digital Marketing
00:01:12 - The Great AI Efficiency Debate: Is it Really Saving Time?
00:03:42 - Media Planning with AI: Hype vs. Reality
00:05:24 - Data Overload: How AI is Changing Data Analysis
00:07:19 - Rethinking Media Strategies with AI Insights
00:09:00 - AI in Media: Complementary or Essential?
00:11:45 - Overcoming AI Implementation Challenges
00:14:20 - Case Study: AI in Action for Media Planning
00:16:23 - Business Intelligence Revolution: AI Tools in Action
00:22:35 - Wrap-Up: Our Take on AI's Future in Marketing

Links and Resources:

Kelly Maguire on LinkedIn
Todd Juneau on LinkedIn
Vuja De Digital

Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

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