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How to Start Strong and Build Impact in a New Marketing Role (with Ife Akintoye from VantagePoint)
Manage episode 423123945 series 3567011
Το περιεχόμενο παρέχεται από το Niels van Melick. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Niels van Melick ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
This week on the podcast, Niels van Melick is joined by Ife Akintoye, Head of Marketing at VantagePoint, to discuss strategies for making a significant impact when starting a new marketing role or at a new company. Ife shares her journey of building a successful marketing program from the ground up and offers valuable insights and practical tips for marketers at all stages of their careers.
Here’s what you’ll learn in this episode:
- The first key steps to take when starting a new marketing role.
- How to build a marketing foundation from scratch.
- Strategies for gaining buy-in and fostering collaboration with other departments.
- Tips for implementing quick wins to demonstrate marketing value.
- The importance of data measurement and creating a robust marketing dashboard.
- The role of employer branding in attracting top talent and scaling a company.
Tune in for useful insights and actionable tips!
CONNECT WITH NIELS:
🔔 LinkedIn: linkedin.com/in/nielsvanmelick
🌐 Website: leadwave.io
CONNECT WITH IFE:
🔔 LinkedIn: linkedin.com/in/ifeakintoye/
🌐 Website: vantagepoint.consulting
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