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Low-ticket part 2: Building Confidence & Trust
Manage episode 426770395 series 3565333
Το περιεχόμενο παρέχεται από το Tracie Patterson. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Tracie Patterson ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In today's episode of Cocktails, Coffee, & Conversations™, Tracie is joined by Sue McLachlan from the Unicorn Advisory to discuss the importance of low ticket offers in online business strategies. The conversation delves into the significance of gathering and using feedback, the role of trust in customer relationships, and how smaller priced offers can pave the way for larger investments. Sue shares her experiences with feedback and emphasizes the importance of maintaining integrity and setting clear expectations in sales messaging. Tracie emphasizes the responsibility of the buyer and the seller when it comes to creating and marketing these offers.
The episode offers a holistic view on experimenting with low ticket offers and the balance of creating value while building a trustworthy brand.
00:00 Embracing Negative Feedback
01:14 Introduction to Sue McLachlan
02:06 The Importance of Low Ticket Offers
02:36 Building Trust with Your Audience
07:39 The Role of Pricing Psychology
11:30 Handling Negative Feedback
20:06 Experimentation and Flexibility in Business
A free tool or two from our host and guest:
Got a question or comment?
Want Tracie's best trainings or to find out more?
www.traciepatterson.com/connection
Catch Sue on all things Kajabi
https://www.youtube.com/@suemclachlan/videos
Thinking about moving your digital business to Kajabi?
Sue offers a $1,000 bonus suite, including a 1:1 Kajabi strategy call when you use her link theunicornadvisory.com/kajabi
Already have Kajabi and want someone by your side to navigate it? Unicorn Heroes Kajabi Support membership is $27 per month and gives you access to live calls and Voxer support on all things Kajabi! theunicornadvisory.com/heroes
CREDITS
Music ColourfulSounds
Podcast Editor Maia McLachlan
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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