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#62 - Enchanting a Nation: How R. Ethan Braden is leading a bold vision for Texas A&M’s Marketing & Branding
Manage episode 415699905 series 3560012
Το περιεχόμενο παρέχεται από το John Azoni. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον John Azoni ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
My guest today is R. Ethan Braden, Vice President and Chief Marketing and Communications Officer at Texas A&M University. In this episode, Ethan shares his vision for building a world-class marketing team and developing a national earned media strategy to amplify Texas A&M's brand.
Ethan discusses the five priorities he's established for his team: building a world-class marketing team, establishing a comprehensive insight-based brand platform, providing brand assets for the campus to execute the vision, cultivating a united marketing community, and pursuing a national earned media strategy.
Key Takeaways:
- Building a world-class marketing team involves hiring emotive storytellers, content strategists, and earned media experts who can "enchant" audiences with Texas A&M's stories.
- Having a distinct, insight-based brand platform allows everyone to "get in character" and consistently express the brand's essence across touchpoints.
- Providing a centralized library of high-quality branded assets (photos, videos, guidelines) enables campus partners to localize and execute marketing plans efficiently.
- Cultivating a united "marketing community" across campus fosters synergies, best practices, and a harmonious brand voice.
- Pursuing a national earned media strategy ensures Texas A&M is part of relevant national conversations, beyond just a regional reputation.
- Focus content creation on owning key subject matter spaces (e.g. Texas A&M's meat sciences department owning BBQ/smoking content on YouTube).
Connect With Ethan:
- LinkedIn: https://www.linkedin.com/in/robertethanbraden/
- Texas A&M University: https://www.tamu.edu/
Connect With John:
- LinkedIn: https://www.linkedin.com/in/johnazoni
- Website: https://unveild.tv
- Newsletter: https://unveild.tv/newsletter
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