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088: From CRM to Commerce: Advanced Turf’s Journey into B2B and D2C Sales with CIO Tracie Pruden
Manage episode 449934355 series 3559776
Το περιεχόμενο παρέχεται από το Natalija Pavic. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Natalija Pavic ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode, we delve into the journey of Tracie Pruden, the visionary CIO of Advanced Turf Solutions, as she revolutionizes the green industry through technology. With a background as a Salesforce consultant, Tracie has spearheaded the digital transformation at Advanced Turf, implementing Salesforce CRM, expanding into Marketing Cloud, and launching successful e-commerce platforms. We explore the challenges and triumphs of transitioning from B2B to D2C sales, particularly during the surge in DIY lawn care amid COVID-19.
Tracie shares insights into the unique B2B sales environment, emphasizing the crucial role of knowledgeable sales consultants and the strategic use of technology to enhance customer relationships and service. As the company plans to expand its fulfillment capabilities across 30 locations, Tracie discusses the innovative strategies driving growth and the exciting future of Advanced Turf Solutions.
Show Highlights:
- Implementation of Salesforce CRM and expansion into Marketing Cloud.
- Launch of a direct-to-consumer (D2C) e-commerce platform.
- Challenges and strategies in launching both B2B and D2C e-commerce platforms.
- Future expansion plans for fulfillment across 30 locations.
- Leveraging a small team of agents to enhance customer service and manage growth.
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Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Would you like to be on the podcast or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination.
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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