From Metrics to Emotion with John Schneider, CMO of Betterworks

The Revenue-Driven CMO

John Schneider talks with host Chris Mechanic, as he shares insights on achieving predictable success in marketing by comparing it to coaching baseball. He discusses the importance of creating stability and predictability in the marketing pipeline, emphasizing consistent baseline performance. Schneider also highlights the significance of humility and business savviness for CMOs, explaining how understanding one's role within the broader organizational ecosystem and focusing finite resources on impactful projects contribute to success. He elaborates on balancing brand initiatives with revenue-driven goals and how generative AI and SEO play crucial roles in modern marketing strategies.

Takeaways:

• Embrace Change: Understand that change is inevitable, and learning to adapt quickly can set your organization ahead of the competition.

• Foster Collaboration: Encourage a culture of teamwork and open communication. Collaborative environments lead to more creative and effective solutions.

• Lead by Example: Be the role model for your team. Demonstrate the qualities and work ethics you expect from your employees.

• Invest in Personal Development: Encourage and provide opportunities for continuous learning and improvement for both yourself and your team members.

• Effective Delegation: Learn to delegate tasks effectively. Trusting your team with responsibilities can lead to increased productivity and job satisfaction.

• Strategic Vision: Maintain a clear and strategic vision for the future. Effective leaders always have a plan and can communicate it clearly to their team.

• Provide Constructive Feedback: Offer constructive and actionable feedback that helps employees grow and improve in their roles.

Quote of the Show:

• “” You can’t really grow what you can’t predict.”

Links:

• LinkedIn: https://www.linkedin.com/in/schneider/

• Website: https://www.betterworks.com/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

• YouTube: https://youtu.be/1N6gtyA5WbE

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/