The One Thing Stopping You From Starting a Podcast - EP: 3

The Business Podcast Roadmap

What’s the one thing stopping you from starting a podcast for your business?

When we talk to folks considering starting a podcast, it is generally six months before they are ready to start putting the show together.

We believe this hesitation comes down to three things:

1. Time. They’re worried about how much time this project will take and they’re unsure about committing to it.
2. Tech. They’re feeling intimidated by the technology portion of the project and they don’t know what tools are needed.
3. Uncertainty. They don’t know, what they don’t know and there is a reluctance to get started.

So, today, we’re going to be focusing on what that one thing is that’s stopping you from starting your podcast.

Fundamentally, everyone wants their podcast to be super effective, successful, and professional.

They want their show to present them in a good light and for this to be a helpful resource for their audience.

Their reluctance to get started stems from a lack of certainty as to how their show is going to perform.

“I'm not sure how to record a podcast.”

“Do I even have the right voice for a podcast?”

“What equipment do I need?”

“How do I make a show that actually interests people?”

We have heard all of these questions and excuses before.

But what it really comes down to is a fear of creating a podcast that isn't "good."

Instead of starting their show, they get stuck on the research treadmill or they table the idea altogether.

Through years in the industry, we've discovered something that might help you.

There are three things individuals actually need when it comes to putting together a podcast for their business and their audience.

Let’s talk about what this looks like: https://bit.ly/3LYeY5D