Effective Online Marketing For Your Business Success: With Story Brand, Marketing and Business Expert Julie Wieler

Entrepreneurial Elevation

Are you struggling to effectively market your business online? If you are confused or overwhelmed with where to start and what to focus on when it comes to marketing, this is the episode for YOU! Julie Wheeler gives simple and expert advice.

Julie Wieler is part of the visionary team behind Coach Core and the founder of WMCco, a digital marketing agency, where she turned her passion for marketing and business growth into a catalyst for empowering coaches. Her goal is to empower coaches to streamline their operations, effectively market their services, and achieve the success they deserve.

Also, Armed with certifications as a StoryBrand Certified Guide, a Business Made Simple Business Coach, and a Data Analytics Conversion Expert, Julie has been pivotal in steering businesses across various industries toward success since 2020.

Watch this episode on YouTube: https://youtu.be/HJPc_MqhQV4

Follow Julie:

Marketing Agency Website: wmcco.ca

Coach Core: coachcore.ca

Entrepreneurial Elevation is proud to announce Coach Core becoming our official podcast sponsor!! Find out more information about their services at coachcore.ca

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Website: https://www.entrepreneurialelevation.ca/

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Disclaimer

The Entrepreneurial Elevation Podcast and content posted by Kelley Beveridge is presented solely for general informational, educational, and entertainment purposes. The use of information on this podcast or materials linked from this podcast or website is at the user's own risk. It is not intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical or mental health condition they may have and should seek the assistance of their healthcare professionals for any such conditions.

Transcript

[00:00:00] Julie introduces her background in StoryBrand, highlighting its effectiveness as a marketing strategy grounded in understanding the customer's journey as a story.

[00:01:31] Host Kelley Beveridge welcomes listeners and introduces Julie, an entrepreneur with a successful digital marketing agency background and co-founder of Coach Core.

[00:02:17] Julie discusses the difference between marketing (how you serve the client) and branding (your identity and reputation).

[00:04:16] She elaborates on the key components of a successful marketing strategy, emphasizing the importance of positioning yourself as a guide in the customer's story, similar to iconic guides from movies like Star Wars and The Lord of the Rings.

[00:06:16] Julie advises on defining a target audience and the importance of specificity to attract highly qualified customers. She stresses the power of starting small and focusing to avoid overwhelming potential clients.

[00:08:53] The conversation shifts to how new business owners should approach marketing, highlighting the value of iterative development and responsiveness to feedback.

[00:11:41] Tips on growing an audience include understanding where your ideal customers are, such as selecting the right social media platforms based on demographic data.

[00:16:24] Julie and Kelley discuss the blend of online and offline marketing strategies, emphasizing authenticity and the value of personal connection in business growth.

[00:18:24] On content creation, Julie stresses the importance of crafting messages that solve problems, demonstrate empathy, and establish authority.

[00:22:09] Discussing content structure, Julie recommends starting with an engaging hook, providing valuable body content, and ending with a clear call to action.

[00:23:10] They explore the balance between short-form and long-form content, suggesting that consistency is key, regardless of format.

[00:25:21] Julie promotes Coach Core, describing it as an all-in-one toolkit for coaches, simplifying technical challenges and helping them focus on coaching rather than backend operations.

[00:31:27] Advice for new entrepreneurs includes starting with clear goals, understanding the customer's needs, and not fearing initial imperfections in business offerings.

[00:34:42] In closing, Julie emphasizes the importance of continuous learning, staying curious, and the role of community in entrepreneurial success.

[00:44:09] Reflecting on her personal journey and growth, Julie shares how overcoming challenges with resilience has shaped her definition of success.

[00:50:30] Kelley wraps up, encouraging listeners to engage with the episode's insights and reach out to Julie for deeper engagement on marketing strategies.