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Engineering Moments of Success: How to Get Your Sales Team to Embrace New Messaging
Manage episode 414755649 series 3517958
Το περιεχόμενο παρέχεται από το Lucas Price, Dr. Jim Kanichirayil, Lucas Price, and Dr. Jim Kanichirayil. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Lucas Price, Dr. Jim Kanichirayil, Lucas Price, and Dr. Jim Kanichirayil ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Summary
Ed Lynes, founder and managing partner of Woden, joins Lucas Price to discuss the importance of effective messaging in building an elite sales team. They emphasize the need for sales reps to be involved in the messaging development process and share their perspectives on the world. By aligning the sales team behind a compelling message, companies can increase funnel efficiency and drive better results. They also discuss common mistakes to avoid, such as starting too tactically and keeping messaging siloed. Overall, crafting a shared belief and purpose is key to successful messaging.
Take Aways
- Effective messaging should be developed collaboratively with sales teams to ensure resonance with actual market dynamics.
- A shared belief and perspective between a company and its prospects are vital for successful sales storytelling.
- Funnel efficiency, or the lack thereof, can be indicative of a messaging problem that needs addressing.
- Ensuring early adopters within the sales team can validate and demonstrate the success of the messaging is key to wider adoption.
- Consistent and impactful messaging can transform customer interactions and foster the growth and scaling of a company.
Learn More: https://www.yardstick.team/
Connect with Lucas Price: linkedin.com/in/lucasprice1
Connect with Dr. Jim: linkedin.com/in/drjimk
Connect with Ed Lynes: linkedin.com/in/edwardtlynes
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