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The challenges of operating and scaling a business that faces digital marketing restrictions
Manage episode 404969408 series 3502529
Το περιεχόμενο παρέχεται από το Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Our guests on this episode are Holly and Kalila, the co-founders of SheSpot, a first-of-its-kind sexual wellness platform for women.
We discuss the challenges they face with digital marketing restrictions from platforms like Meta, Instagram, and Google due to the sensitive nature of the product, which a lot of businesses face.
Holly and Kalila discuss workarounds such as focusing on email marketing, SEO, third-party reviews, and partnering with established brands like Sephora that do not have the same restrictions.
Their advice for others in restricted categories is to do research, learn from other's mistakes, focus on your own goals rather than compare to others, and continue challenging status quo’s in a safe manner.
Key Takeaways:
- Overcoming digital marketing restrictions for sensitive product categories.
- Women's sexual wellness platforms and challenges faced in the industry.
- Navigating platform restrictions.
- Digital marketing challenges and strategies for small businesses.
Links:
Website - https://shespot.co.uk/
LinkedIn - https://www.linkedin.com/company/shespotuk/
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