Film Marketing Review - The One About 'Yesterday' Film Marketing Academy podcast

Film Marketing Review - The One About 'Yesterday'

1y ago 22:37

Μοίρασέ το

Το περιεχόμενο παρέχεται από το Pascal Fintoni. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Pascal Fintoni ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

"Everyone in the world has forgotten the Beatles. Everyone except Jack... "

In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards look back at this 2019 gem of a movie directed by Danny Boyle and with mesmerising performances from Himesh Patel and Lily James in a career best.

But was the marketing strategy and its key messages clear enough?

Did audiences understand this is NOT a jukebox musical based on Beatles songs but a science fiction movie which showcases Beatles music?

We study the promotional efforts from striking poster design to sing-along social media posts, and the power of using pop culture references in marketing.

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

'70s and '80s Classics
Action and Adventure
Horror and Terror
Sci-Fi and Fantasy
Thriller and Mystery
Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

Do you fancy even more film marketing stories?

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.

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