Reviving the Roadside Stand: How Shannon Is Bringing Back Old-School Marketing

Digital Coffee: Marketing Brew

Shannon from Roadside Republic joins Brett Deister to discuss the revival of traditional roadside stands and the effectiveness of old-school marketing strategies. With over 11 years of experience in running produce stands, Shannon emphasizes the low barriers to entry for this business model and the potential for significant financial rewards. The conversation highlights the importance of storytelling in marketing, illustrating how connecting consumers to the origins of their food creates a deeper relationship and enhances customer loyalty. Shannon also shares her journey of creating a comprehensive course during COVID to empower others to embark on their own roadside business ventures. The episode explores the integration of modern hyperlocal and digital marketing techniques, showcasing how these approaches can attract and retain customers while fostering a sense of community around roadside engagement.

Takeaways:

• Roadside stands offer a low barrier to entry, making them accessible for aspiring entrepreneurs.
• The importance of storytelling in marketing can significantly enhance customer engagement and loyalty.
• Integrating hyperlocal and digital marketing techniques can help roadside businesses attract new customers.
• Creating a warm, inviting atmosphere fosters community connection and encourages customer retention.
• Successful roadside stands leverage both impulse traffic and effective follow-up marketing strategies.
• The experience of visiting a roadside stand is about more than just the produce; it's about connection.

Links referenced in this episode:

• roadsiderepublic.com

Companies mentioned in this episode:

• Roadside Republic
• Michaels