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Inclusive Insights: The Merge Between Marketing And Communication With Matthew Tsang
Manage episode 416930764 series 3481146
Το περιεχόμενο παρέχεται από το Kim Clark. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Kim Clark ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
On the next episode of the Communicate Like Your Give a Damn podcast, host, Kim Clark, and Matthew Tsang delve into the journey of building inclusive marketing through his work as co-founder of AndHumanity.' Matthew’s story began with a realization: a desire for more meaningful work in the realm of inclusive marketing, merging the backgrounds of him and his co-founder of marketing and diversity inclusion. Despite initial skepticism from the industry, Matthew persevered by launching his agency in the midst of the COVID-19 pandemic. Matthew shares personal experiences that drove his commitment to the cause, emphasizing the importance of showcasing diversity authentically. Together, Kim and Matthew discuss shifts to the current state of marketing, highlighting challenges in maintaining authentic messaging amidst societal shifts along with the blurred lines between marketing and communications and advocating for alignment to ensure consistency in messaging.
About The Guest:
Matthew Tsang (he/him) is the Co-Founder of AndHumanity, an integrated inclusive marketing and communications agency with the core purpose of serving people-first brands that want to leave a legacy of belonging. Over his 15+ year career in marketing and communications, his work has been recognized internationally including features in Marketing Magazine, Global American Marketing Association (AMA) Conference, PR News, and more. Additionally, AndHumanity has authored a groundbreaking first-of-its-kind book on Inclusive Marketing featuring certified JEDI experts, and are also Founding Members of the Global Inclusive Marketing Alliance. Outside of his agency work, Matthew does speaking engagements on Inclusive Marketing, the Asian Canadian experience, and Entrepreneurship. He also has been and is currently a Strategic Advisor and/or Board/Committee Member for several organizations across Canada.
Find Matthew Here:
About Kim:
Kim Clark (she/her) focuses her work on the communicator and content creator's role in diversity, equity, and inclusion (DEI). She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and the leading voice for DEI communications and social justice messaging for brands.
She speaks at conferences, writes custom workshops, writes inclusive communications guides, and consults with companies on all things related to diversity, equity, and inclusion communications. Kim is a member of the LGBTQ+ community, a cisgender woman, Native American (Muscogee Nation) and a mom of two kids with disabilities. These marginalized identities and the privileges that come with society seeing her as White motivate her daily for social change.
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