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To Helika and Back: Navigating the Depths of Web3 Gaming Analytics with Anton Umnov
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In this episode of The Web3 Gamer, we spotlight Anton Umnov, the Co-Founder & CEO of Helika, known as the premier data analytics and marketing platform for both traditional and Web3 gaming studios.
Under Anton's leadership, Helika has become an indispensable partner for gaming studios, enhancing user acquisition, marketing, and game management through innovative analytics and insights. Prior to Helika, Anton honed his expertise as VP of Data & Insights at Drop, a fintech company, and as Analytics Lead at Nielsen, a global leader in analytics. With over 15 years of experience in data product development across fintech, crypto, and tech sectors, Anton has a proven track record of driving growth and optimizing product offerings.
Helika distinguishes itself by providing comprehensive, actionable insights rather than just raw data, enabling studios to make smarter, data-driven decisions that improve game engagement, monetization, and retention. Unlike other analytics platforms that may focus narrowly on specific sectors, Helika offers a suite of integrated tools that support live game operations and in-game tuning to foster higher engagement and retention.
Anton's vision for Helika includes not only advanced tools that offer deep funnel attribution and insights across multiple blockchains but also a commitment to integrating deeply into clients’ operational strategies. This approach allows clients to see the immediate ROI of their strategies and understand which marketing channels perform best.
Links to Helika's Socials:
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