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The value of a buyer persona (ICP)
Manage episode 446446281 series 3453082
Το περιεχόμενο παρέχεται από το James White. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον James White ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode, James discusses why a buyer persona is vital for a business. Having an ideal customer avatar is vital for sales and marketing. It helps us cut through the noise and speak to our target market, but of course, that doesn’t mean we cannot take on clients outside of that demographic.
James talks about a recent experience in which he spent time going through an avatar with a client, explaining the process and what a buyer persona looks like.
Once we truly understand our audience's challenges, we can tailor-make content that speaks to those people.
James finishes his podcast with another inspirational story. Be sure to subscribe on your podcast platform for more weekly sales-related episodes.
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