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80. Driving Profitable Growth With Facebook Ads w/ Nigel Thomas
Manage episode 374504816 series 3443132
Το περιεχόμενο παρέχεται από το Brand Builder University. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Brand Builder University ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Facebook ads have changed more than the weather in recent years, yet there are eCommerce brands that continue to drive incredible growth by mastering the platform.
In this week’s episode, we’re joined by Nigel Thomas who is the CEO of Alpha Inbound, an agency working with 7 and 8-figure DTC brands.
In the episode, we talked about the three key levers that impact ad performance: creatives, landing pages, and increasing average order value.
Enjoy!
Episode Links
- Find Nigel on LinkedIn
Additional Resources
- Get our weekly Brand Builder Newsletter
Talking Points
- 00:00 - Introduction to Guest: Nigel Thomas
- 01:53 - Nigel’s Background
- 09:28 - Dynamics of Facebook Advertising
- 16:49 - Importance of Having Good Creatives
- 20:43 - Utilizing User Generated Content as Creative
- 25:43 - How to Combat the Rise of Advertising Costs
- 27:17 - Optimizing Landing Page For Conversion
- 29:44 - Increasing Average Order Value
- 32:29 - Other Key Metrics That Make Up A Successful Advertising Funnel
- 35:02 - Return on Ad Spend vs Marketing Efficiency Ratio
- 39:08 - Improving Retention and Increasing Customer Lifetime Value
- 42:49 - How to Connect with Nigel
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