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In Pursuit of Revenue: Collaborate on High-Quality Leads (Part 2) - Thao Ngo and Emily Ward - Revenue Today - Episode # 098
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Today, we welcome Thao Ngo and Emily Ward, SVP of Marketing at Uptempo and VP of Global Marketing at Anthology respectively. They discuss the sales funnel and how a collaboration between sales, marketing, and sales enablement creates the highest-quality leads that have the highest odds of conversion.
Takeaways
- Higher lead quality means fewer prospects need to turn into paying customers to hit targets.
- Teams should know what leads to prioritize as their highest-quality opportunities.
Quote of the Show
"If you had the choice between a thousand leads that convert at 1% or a hundred leads that convert at 10%, which would you prefer? So of course, both of these scenarios yield 10 sales but obviously the preference is to have less conversations, and more quality conversations, so generating those higher-quality leads is really going to help reduce the amount of work the teams have to do to get to sales." - Emily Ward
Connect with Thao Ngo and Emily Ward in the links below:
- LinkedIn (Thao): https://www.linkedin.com/in/thaongo/
- LinkedIn (Emily): https://www.linkedin.com/in/elluminated/
Ways to tune in:
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