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72: Understanding Your Buyer Journeys to Transform Your B2B Marketing Strategy - with Tas Bober, B2B SaaS Digital Marketing Advisor & Founder at Delphinium Solutions
Manage episode 431635941 series 3423051
Το περιεχόμενο παρέχεται από το Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing.. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode of "Women in B2B Marketing," host Jane Serra sits down with Tas Bober, B2B SaaS Digital Marketing Advisor & Founder at Delphinium Solutions. Tas shares her unique journey from journalism to marketing, emphasizing the importance of understanding product marketing and buyer journeys for effective landing pages. She discusses her experiences in sales, the challenges women face in the workplace, and the significance of supportive leadership. The episode offers valuable insights into digital marketing strategies, particularly around landing pages and paid media ads, and underscores the power of resilience and continuous learning in career growth.
Tas and Jane discuss:
- The importance of understanding product marketing and buyer journeys
- Strategies for creating effective landing pages
- How deep product knowledge enhances the quality of landing pages
- Sharing insights from landing page tests with other marketing teams
- Concentrating on a few effective marketing channels rather than spreading efforts too thin
- Why content syndication is just glorified list buying
- The role of sales experience in enhancing marketing effectiveness
- Experimentation and iteration in marketing strategies
- Insights on collaboration between marketing and product teams
- Challenges women face in the workplace, particularly in leadership roles
- Mentorship and support among women in marketing
- The impact of workplace culture on women's career advancement
- Challenges and responsibilities of running a business while managing personal life
- Tas's goal to support minority entrepreneurs and promote authenticity in entrepreneurship
Key Links:
Guest: Tas Bober - https://www.linkedin.com/in/tasbober/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Mentioned in Episode:
Laura Nguyen - Executive Coach (Burnout) - https://www.linkedin.com/in/lauran546/
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