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How to Use a Data-Driven Content Strategy to Drive Customers via Organic Search | With Kevin Gibbons
Manage episode 343000995 series 3399757
Το περιεχόμενο παρέχεται από το Insights For Professionals. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Insights For Professionals ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
How can you be more laser-targeted in attracting the right audience from organic search?
That’s what we’re going to be covering today with a man who founded his first digital marketing agency back in 2006.
He’s the Founder & CEO at specialist eCommerce SEO agency Re:signal - a warm welcome to the Strategic Marketing Show - Kevin Gibbons.
[You can find Kevin over at Resignal.com]
Topics discussed on this episode include:
- Why does it all start with understanding your audience?
- What do you do to understand an audience?
- How do you define the size of the organic marketplace opportunity?
- How do you get a sense of customer demand? (Because you don’t want to be targeting people that aren’t interested in what you do.)
- Let’s dive into the specific of one of your successes - one of your clients - ASICS - you increased their average organic revenue by 122% - how did you do that?
And how did you:
- Get buy in
- Work with their team internally
- Temper expectations
- Set final targets
- Set milestones
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