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How to Become a Go-to Brand | With Barnaby Wynter
Manage episode 350807509 series 3399757
Το περιεχόμενο παρέχεται από το Insights For Professionals. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Insights For Professionals ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
What are the key differences between a brand that's easily forgotten, and a go-to brand?
That's what we're going to be discussing today with a brand creation expert, who is also an author, professional speaker, mentor, NED, and marketing practitioner who spent 10 years developing his proprietary Brand Bucket program. A warm welcome to the Strategic Marketing Show, Barnaby Wynter.
Topics discussed on this episode include:
- You say that “You need to build the whole of your business so it becomes a seamless journey towards your value proposition” - what do you mean by that?
- What are the key differences between forgettable brands and go-to-brands?
- What are some of the key branding mistakes that you see companies make?
- Can you turn a forgettable brand into a go-to-brand?
- Has the definition of what makes a good go-to-brand changed in the digital world?
- You also say “Stop shouting at people in the hope a few might be in your market” - what do you mean by that?
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