How Fintech firms use design to elevate their brand

The Changemakers

Even just a few years back, you would naturally think of pretty much any fintech firm as a challenger brand. A digital disruptor to a financial sector that badly needed disrupting.

But today, fintech is fast becoming mainstream, if it isn’t already. And its “challenger brand” tag feels increasingly redundant, given the extent to which many established financial services firms are pivoting what they do to challenge fintech pioneers - especially when it comes to digital, UX and so on.
One guest wasn’t going to cut it for such an important discussion. So for this episode, we welcome three amazing design leaders - Aaron Robbs, Creative Director at Ramp, Michael Jeter, Executive Creative Director at Stripe, and Nick Farrar, Founder and Managing Director at Shaped By.
Between us, we delve into how great design can help differentiate fintech companies and build robust and memorable brand identities. Across the discussions, we also explore techniques to build trust, the power of design in gamification, and the importance of founder understanding and support in fintech.
And guess what? After two years of being an audio-only podcast, you can now watch on YouTube too! Each of this episode’s three discussions is available to view over there, on Shaped By’s brand new channel.

Timestamps:
00:00 Introduction and Podcast Changes
00:16 The Evolution of the Change Makers Podcast
01:16 The Role of Brand and Design in Fintech
02:43 Interview with Aaron Robbs, Creative Director at Ramp
03:56 The Importance of Design Principles and Team Dynamics
16:21 The Balance Between Brand and Performance Marketing
21:17 Interview with Michael Jeter, Executive Creative Director of Stripe
22:57 The Role of Craft, Beauty, and Culture in Branding
26:09 The Challenges of Building a Brand Around an Invisible Product
26:34 The Challenge of Branding in Fintech
27:54 The Role of Design in Branding
28:24 The Importance of Craft and Beauty in Branding
29:27 The Impact of Company Culture on Branding
30:28 Infusing Technology into Branding
33:22 The Power of Self-Serve Design Tools
35:25 The Role of Founders in Branding
35:57 The Future of Design in Fintech
39:03 Interview with Nick Farrar, Founder of Shaped By
40:30 Building Trust through Design
49:29 The Power of Gamification in Fintech
55:19 Final Thoughts on Design in Fintech
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