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Turning Browsers into Buyers
Manage episode 453928271 series 2982868
Το περιεχόμενο παρέχεται από το The Retail Advisor. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Retail Advisor ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
On this week’s episode of The Retail Tea Break podcast I’m joined by a product experience specialist. Andy Tyra is the Chief Product Officer at Akeneo. He strives to deliver product information management solutions for brands and retailers contributing to a seamless and positive customer journey.
Andy was previously a founding team member on AmazonFresh and AWS Marketplace, building these businesses to materiality from the very beginning. He has a phenomenal amount of experience- so this is an episode not to miss… Grab your cup of tea, sit back and listen in!
Topics:
- The product experience company, what does that mean?
- What comes first; the data or the customer?
- Barriers retailers are facing, but they don’t have to do it alone
- Reducing returns and support the customer journey
- Regulations: preparing for the digital product passport
- Fantastic case study from Swedish clothing brand Asket
- What’s coming up next for the business
For more information visit: https://www.akeneo.com/
Transcription and show notes available at: https://theretailadvisor.ie/
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