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#157: Building a High-Impact Demand Generation Framework - George Coudounaris as a guest on Denave
Manage episode 443836305 series 2965183
Το περιεχόμενο παρέχεται από το Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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In this episode, George Coudounaris appears as a guest on the Denave podcast to share the secrets behind sustainable B2B growth. You'll learn how to move beyond lead generation and build demand that scales.
We cover everything from aligning sales and marketing teams to implementing Account-Based Marketing (ABM) effectively and using AI to repurpose content efficiently.
Tune in and learn:
+ Why lead generation alone isn’t enough to grow your business
+ How to implement the 5 B’s Framework for demand generation
+ Common ABM mistakes and how to avoid them
This episode is a must-watch for B2B marketers looking to create sustainable, long-term growth while avoiding the common pitfalls that many teams fall into. Don’t miss out on the future of demand generation!
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00:00 Introduction to George and the B2B Playbook
03:00 The Great Divide: Misalignment Between Sales and Marketing
07:10 Overcoming Sales and Marketing Alignment Challenges
10:00 The 10-Step Guide to Sales and Marketing Alignment
13:00 Demand Generation vs. Lead Generation Explained
17:20 Why Short-Term Lead Generation Isn’t Enough
20:10 The Importance of Demand Creation for Long-Term Success
24:00 The 5 B’s Framework: Be Ready, Be Helpful, Be Seen
28:10 How to Optimize Your Demand Generation Efforts
31:00 The Rise of Account-Based Marketing (ABM)
34:00 Avoiding Common ABM Mistakes
38:10 Leveraging Technology in Demand Generation and ABM
42:00 How the B2B Playbook Uses Content to Drive Demand
45:00 Repurposing Content Efficiently with AI
50:00 The Future of Demand Generation and Marketing Trends
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👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
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🔹 strategy
🔹 templates
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So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bplaybook.com/demand-generation-course
S06 E157 - The B2B Playbook
#b2b #b2bmarketing #demandgeneration #demandgen
#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing
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