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#148: How to Reduce Churn with Onboarding and Increase Revenue with Expansion | CRO School - pt.5
Manage episode 432499405 series 2965183
Το περιεχόμενο παρέχεται από το Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
You put so much time, effort and money into winning new customers. But keeping them, preventing churn, and looking for expansion opportunities is what helps take your organisation to the next level.
Otherwise you’re just constantly trying to fill a bucket with holes in it.
So many organisations don’t have a smooth onboarding process to ensure the customer sticks around. Even fewer know how to look for expansion opportunities to win more revenue from existing customers.
Today we’re showing you how to do exactly that.
Tune in and learn:
+ How to setup customer success to reduce churn
+ The checklist you need prior to going ‘live’, and what to include in your commercial deal pack
+ How to look for opportunities for revenue expansion
This is the final part of our mini-series with 7x ex-head of sales, Adem Manderovic. We’re combining marketing and sales forces to build a revenue engine with total alignment. The outcome? A more efficient acquisition system that leads to sustainable growth.
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00:00 Creating an End-to-End Business Growth Engine
02:28 Recap: Building Your Growth Framework
05:14 The Importance of Live Quoting Days
07:10 Ensuring Commercial Viability in Deals
09:00 Streamlining the Onboarding Process
11:10 Leveraging Customer Relationships for New Opportunities
13:00 The Power of Referrals in B2B Growth
14:30 Bringing Back Common Sense in Business Development
16:00 Solving Sales, Marketing, and Customer Success Misalignment
16:31 Accessing the Full Mini-Series and Additional Resources
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👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
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🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bplaybook.com/demand-generation-course
S06 E148 - The B2B Playbook
#b2b #b2bmarketing #demandgeneration #demandgen
#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing
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