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Google Shopping – PMAX or Standard Shopping, Which Should You Use? with Jeff Pratt
Manage episode 405337488 series 2948589
Το περιεχόμενο παρέχεται από το Andy Splichal. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Andy Splichal ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Podcast Episode 190 of the Make Each Click Count Podcast features Jeff Pratt discussing Google Shopping campaigns, focusing on the comparison between Performance Max and standard shopping.
Jeff, a seasoned digital advertising expert, shares insights on the benefits and preferences for these campaign types, bid strategies, and his contribution to Make Each Click Count University. The conversation also touches on Jeff's experience with social media advertising, including the rising platform TikTok, and his success with Google and Bing advertising.
Tune in to discover valuable tips for setting up successful campaigns and understanding the evolving landscape of digital marketing.
Learn more:
Google Performance Max - Shopping Ads Only
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
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