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Keith Chamberlain - All-Access Membership Model for Growth | Ep #43
Manage episode 292551634 series 2926194
Το περιεχόμενο παρέχεται από το Mary Byers. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Mary Byers ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Keith Chamberlain is Director of Membership & Experience at the Healthcare Financial Management Association who co-led a digital business model transformation with a Netflix-inspired, all-access structure.
The 3-prong project included a new business model, new technology platform and realigning staff to support the new initiative -- all of which put HFMA in a great position when the 2020 pandemic occurred in the U.S.
We're talking about the human-centered design thinking process they used to conduct a unique strategic planning process in which hundreds of members were interviewed to develop themes and priorities that led to the 3-prong transformation to deliver what those members said they needed and wanted from the association.
The new all-access membership offering includes a number of digitally delivered benefits that used to require ala carte purchases including online education, certifications, a new online community and unlimited web content.
Within one year HFMA experienced a 36% growth in new individual members and retention rates improved by 4.5%.
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